Social Community Specialist
Job Summary
Job Description
The Social Community Specialist role involves enhancing the organization's reputation, managing communication channels, and ensuring alignment with strategic objectives. Key responsibilities include media and KOL management, conducting research on gaming peripherals, developing relationships with media outlets and influencers, strategizing product seeding initiatives, and monitoring their effectiveness. Additionally, the role includes social media management, formatting and optimizing content for WeChat, creating strategies to enhance content visibility, and collaborating with content creators. The specialist will also serve as an eSports subject matter expert, providing insights and recommendations for integrating eSports content into social media initiatives.
Must have:
- Bachelor's degree in Marketing, Business, or Communications.
- Proven experience in product seeding, preferably in gaming.
- Experience executing PR and social media campaigns.
- Knowledge of gaming peripherals.
- Established network within gaming media and influencers.
- Understanding of the eSports landscape.
- Experience in WeChat/Weibo formatting and optimization.
- Excellent communication and negotiation skills.
- Ability to work independently and collaboratively.
- Fluency in both English and Mandarin Chinese is preferred.
4 skills required
Job Details
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities/ ממ作责任 :
The Role is playing a pivotal role in enhancing ourorganization's reputation, managing communication channelseffectively, and ensuring alignment with our strategicobjectives. Creativity, strategic thinking, and ability to fosterpositive relationships will be essential in driving our PRinitiatives forward.Essential Duties and Responsibilities
- Media/KOL Management:
- Conduct thorough research and analysis of external peripherals used in gaming, including keyboards, mice, headsets, and other gaming accessories.
- Develop and maintain strong relationships with media outlets, influencers, and KOLs within the gaming and eSports industry.
- Strategize and execute product seeding initiatives to increase brand visibility and product awareness within the eSports community.
- Collaborate with internal teams to develop comprehensive product seeding campaigns aligned with business objectives.
- Monitor and evaluate the effectiveness of product seeding efforts, providing regular reports and insights to stakeholders.
- Stay updated on industry trends, competitor activities, and emerging technologies related to external peripherals and eSports.
- Serve as a product expert, providing guidance and support to internal teams and external partners.
- Identify and pursue opportunities for partnerships and collaborations with gaming organizations, teams, and events to enhance product exposure.
- Social Media Management:
- Format and optimize content for WeChat platform, ensuring it is visually appealing, engaging, and in line with brand guidelines.
- Create and implement strategies to enhance the visibility and reach of content on WeChat.
- Stay updated on the latest trends and features of WeChat to maximize its potential for content distribution.
- Collaborate with content creators and marketing team to develop creative and effective campaigns for WeChat.
- Monitor and analyze performance metrics to continuously improve content performance on WeChat.
- Serve as a subject matter expert on eSports, providing insights and recommendations for integrating eSports content into Social media initiatives. Research and identify opportunities for partnerships and collaborations within the eSports community to drive engagement on social platform. Stay informed about the latest developments and trends in the eSports industry to ensure our content remains relevant and competitive.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in product seeding, preferably within the gaming or eSports industry.
- Proven track record of successfully executing PR and social media campaigns.
- Extensive knowledge of external peripherals used in gaming, including keyboards, mice, headsets, and other gaming accessories.
- Established network of contacts within gaming media outlets, influencers, and KOLs.
- Strong understanding of the eSports landscape, including popular games, teams, events, and trends.
- Proven experience in WeChat/Weibo formatting and optimization, with a strong portfolio demonstrating successful campaigns.
- In-depth knowledge of WeChat/Weibo features, algorithms, and best practices.
- Excellent communication and negotiation skills, with the ability to build and maintain relationships.
- Creative thinking and problem-solving abilities to develop innovative product seeding strategies.
- Ability to work independently and collaboratively in a fast-paced environment.
- Fluency in both English and Mandarin Chinese is preferred.
Pre-Requisites/ 任职要求 :
Are you game?
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About The Company
At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.
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