VIP Brand Team Lead

Growe welcomes those who are excited to:

• Design and lead the strategic vision for VIP hospitality across multiple regions, ensuring alignment with brand positioning, business objectives, and user retention goals;

• Develop and execute a comprehensive hospitality program tailored for VIP users, including gifting, travel experiences, luxury events;

• Co-own the roadmap for VIP experience development, based on customer segmentation, behavioral data, and market trends;

• Work closely with VIP Managers and CRM teams to identify eligible VIP clients for hospitality offerings, ensuring experiences align with brand values, legal regulations, and responsible gambling policies;

• Plan VIP events - events calendar, budgeting, vendor negotiations, and partner relations;

• Build and maintain relationships with hospitality, luxury goods, and service providers; negotiate preferential rates and premium services for VIP clientele; ensure high-quality delivery from third-party providers;

• Drive innovation in VIP engagement, identifying new formats and concepts that create an emotional connection to the brand and long-term loyalty;

• Manage and mentor a small team of brand managers and event specialists; provide leadership in project planning, task delegation, and performance monitoring; collaborate with internal departments: VIP CRM, , Marketing, Legal, Risk;

• Manage hospitality budgets and report on ROI for all VIP experiences; monitor spending, cost-effectiveness, and value generation; provide regular reports to management with clear KPIs and performance tracking;

• Analyze data, feedback, and market insights to refine and optimize hospitality offerings; identify trends and implement continuous improvement processes to enhance satisfaction and retention.

We need your professional experience: 

• Minimum 3 years of experience in VIP hospitality, luxury customer service, or event management (preferably in iGaming, or luxury sectors);

• Proven experience managing high-profile clientele and delivering exceptional service;

• Strong project management and multitasking skills;

• Budget management and vendor negotiation experience;

• Excellent communication and interpersonal skills with a service-oriented mindset;

• High attention to detail and organizational abilities;

• Understanding of gambling industry dynamics, VIP customer behavior, and loyalty principles;

• Sensitivity to cultural differences in international VIP client management.   

We appreciate if you have those personal features:

• Discretion, confidentiality, and professionalism;

• High level of cultural awareness;

• Client-first mindset with ability to anticipate VIP needs;

• Strong problem-solving and crisis management skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.