ASO Manager

Are you passionate about your work and want to pursue your dreams?

Join the ZiMAD team, and let’s collaborate to create exceptional games together!

ZiMAD is a US mobile game publisher and developer that has been at the forefront of the gaming industry since 2009. We are a dynamic multinational team, speaking 15 languages and living in 63 cities across 17 countries. With an impressive portfolio of world-class free-to-play projects, including titles like Magic Jigsaw Puzzles, Puzzle Villa, Art of Puzzles, Dominoes, and many others, we constantly push boundaries and believe that games can be more than just entertainment.

We’ve forged partnerships with internationally renowned IPs (like Disney, Nickelodeon, LIFE, Sony Pictures etc.) and strive to develop games that sharpen mental well-being and deliver remarkable user experiences.

We are looking for an experienced ASO manager to strengthen our team.

Responsibilities:

• Develop and implement ASO (App Store Optimization) strategy to increase mobile app visibility and downloads
• Analyzing keywords, metadata, app descriptions, and other factors to optimize app store rankings (App Store, Google Play, etc.)
• A/B testing of marketing creatives
• Monitoring and analyzing results of ASO strategies using analytics and reporting tools
• Implementing ASO best practices and innovations to optimize processes and achieve department goals
• Collaborating with development, marketing and product teams to align ASO strategies with overall goals
• Creating custom flow, working with CPP and CSL

Requirements:

• At least 2 years of experience in the ASO
• Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)
• Experience in testing marketing creatives
• Experience with CPP and CSL
• Analytical skills and ability to interpret data to make decisions
• Communication skills and ability to interact effectively with diverse teams
• English language proficiency at a level sufficient to read and analyze international data and trends

Will be a plus:

• Experience with AI: chat GPT, Midjourney, Dall-e

We offer:

• Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base
• Involvement in the entire product development cycle
• Career growth prospects within an international company
• Remote work opportunities
• Flexible working schedule
• Bonuses based on the achievement of KPIs and financial results of projects
• Paid conferences, training (including language courses), and workshops
• Opportunity to choose voluntary health insurance (VHI) programs and receive compensation for their associated costs
• Opportunity to have sessions with psychologists to improve your mental health and well-being
• Participation in charity projects