Content Marketing Specialist

2 Weeks ago • All levels • Editorial • $65,000 PA - $90,000 PA

Job Summary

Job Description

Velan Studios seeks a Content Marketing Specialist passionate about indie games to connect with players. Responsibilities include developing engaging content (blogs, images, videos, social media posts) that resonates with target audiences, managing the social media calendar, creating longer-form video content (dev diaries, gameplay walkthroughs), and collaborating with other teams. This role requires proficiency in video editing software, design tools (Photoshop, Canva), copywriting, and gameplay capture. The ideal candidate will have experience building vibrant gaming communities on platforms like TikTok, X, and YouTube.
Must have:
  • Develop engaging content
  • Manage social media calendar
  • Video editing proficiency
  • Design tool expertise (Photoshop, Canva)
  • Strong copywriting skills
  • Gameplay capture experience
  • Community building experience
Perks:
  • Potential annual bonuses
  • Health, dental, vision insurance
  • Retirement savings plan
  • Paid holidays
  • Flexible time-off

Job Details

Description

At Velan Studios, we foster a culture of curiosity. Our games embrace diversity and are fueled by the adventurous spirit of our team. We are the creative minds behind titles like Mario Kart Live: Home Circuit, Knockout City, Hot Wheels Rift Rally, Midnight Murder Club as well as the VR game Bounce Arcade, and our journey continues! Our studio's mission is to pioneer groundbreaking gaming experiences and reimagine play in new ways. We're committed to pushing the boundaries of traditional gaming, blurring the lines between reality and fantasy, and revolutionizing the industry one game at a time.

Role Overview
We’re looking for someone who is passionate about indie games to enhance our connection with our players. If you’re a content creation powerhouse who lives and breathes the latest indie gamming trends, and can communicate our message in fun, impactful ways, we want to hear from you!

As a Content Marketing Specialist, you will be the driving force behind all things content marketing, creating meaningful, engaging, and relevant content that resonates with our audience. You’ll be responsible for owning the social media calendar, creating a diverse range of content including blogs, images, and videos that are engaging as hell and capture the spirit of our games. Your work will include everything from gameplay captures to creative, long-form videos, all while working in close collaboration with other teams to bring our marketing vision to life for our players.

Responsibilities

Content Creation & Strategy

  • Develop content that engages, entertains, and resonates with each game’s target audience in the most relevant way.
  • Be a meme connoisseur – drive engagement and social conversation while ensuring that our content feels authentic and fun.
  • Own the social media calendar, planning and executing content that drives engagement and keeps our community buzzing.
  • Manage the creation of ongoing longer-form video content, including dev diariesstudio deep divesgameplay walkthroughs, and highlight reels.

Video & Content Editing

  • Comfortable working with video editing software, taking raw footage and turning it into polished, engaging content.
  • Lead game capture sessions for screenshots and videos that showcase our gameplay in an appealing and easy-to-understand way.
  • Help create compelling text-based content like Velan blog postsemail newslettersSteam community updates, and store page copy.
  • All this work should be done in collaboration with the game director and members of the development team.

Creative Marketing Support

  • Collaborate with the marketing team to bring new creative ideas and strategies that go above and beyond existing go-to-market plans.
  • Provide event support for both online and in-person events, including setup, timeline management, and working with partners to ensure the event’s success.

Technical Skills & Collaboration

  • Bring a tech-savvy approach to content creation with an eye for high-quality, visually compelling gameplay captures.
  • Write on-brand copy for various marketing channels while keeping the tone consistent and engaging across all content types.

Requirements

  • Demonstrated capability of fostering and building vibrant social communities on platforms popular among gamers (TikTok, X, YouTube, etc.).
  • Proven experience in content marketing or similar role, ideally within the indie gaming industry.
  • Proficiency in Photoshop, Canva, and other design tools with a strong Graphic Design background and experience in typography, color theory, and layout.
  • Familiarity editing videos and using editing software (e.g., Premiere Pro, After Effects, etc.)
  • Strong copywriting skills with the ability to adapt tone and style based on the platform and target audience.
  • Ability to capture engaging gameplay footage and create content that is both informative and entertaining.
  • Familiarity with creating long-form video content, including editing, storytelling, and adding value to the community through insightful and entertaining formats.
  • A passion for gaming, with a strong understanding of what makes content shareable and engaging to the gaming community.

We're thrilled that you're considering joining our team. We want to let you know that candidates who can work onsite in our Troy, NY studio are highly preferred. We believe that working together in person can foster better collaboration and creativity, and we're excited about the opportunity to have you right here with us. Velan Studios is made up of a team of remote, hybrid, and onsite employees, with hybrid and onsite team members operating from our Troy, NY office.

The salary for this position is typically within the range specified below* per year. Please note that the actual base pay may vary based on factors such as your qualifications, skills, experience, and other relevant considerations. In addition to your salary, our comprehensive compensation package includes various perks, such as potential annual bonuses (though they are not guaranteed), health, dental, vision, life, and disability insurance, a retirement savings plan, paid holidays, and flexible time-off benefits.

*salary range: $65k - $90k annually

Velan Studios is dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about a role but your experience doesn’t align perfectly, we encourage you to submit a General Application. Velan Studios is an equal opportunity employer that is committed to inclusion, diversity, and providing a workplace free from discrimination and harassment. We seek to create a work culture that matches the diversity of our players.

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About The Company

Velan Studios is a new development studio made up of a diverse team of game industry veterans. We have created hundreds of games, selling millions of copies over the past 25 years. Our team is embarking on a new journey to create breakthrough experimental games that will stoke the imagination and entertain, and new kinds of experiences that push the frontier of gaming forward.

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