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Data Strategist

Beijing, China (On_site)

Data Strategist

12 Hours ago • 2 Years + • Data Analyst

About the job

Summary

The Data Strategist will drive all aspects of the measurement strategy and planning process, creating test and learn strategies and in-market test plans. Responsibilities include managing the implementation of measurement and test plans, vendor management, data quality management, leading analytics strategy across teams, reviewing analytics tool implementation, optimizing reporting, developing analytic presentations, identifying marketing trends, and contributing to business development. The role requires strong analytical, communication, and problem-solving skills, along with expertise in Excel and SQL. Experience with site analytics platforms (Adobe Analytics, Google Analytics), and familiarity with social CRM tactics are highly beneficial.

9 skills required for this role

Test your skills to join the top 1% applicants for this job

javascript

google-analytics

python

sql

data-science

tableau

excel

communication

quality-control

Must have:

Drive measurement strategy & planning
Create test & learn strategies
Manage implementation of plans & vendors
Strong SQL skills
Expert Excel user
Excellent communication skills

Good to have:

Python, R, or VBA
Tableau
Familiarity with social CRM
Knowledge of website tagging & JS

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Job Description

§ Drive all components of the measurement strategy & planning process

§ Create test and learn strategies and in-market test plans

§ Manage implementation of measurement and test plans, including managing vendors and driving data quality management processes with multiple analytic tools

§ Lead vendors / partners as appropriate and develop coordinate analytics strategy and planning activities across multiple team players

§ Review implementation of analytics tool according to reporting requirements

§ Review & Optimize reporting based on documented objectives and requirements

§ Direct development of analytic presentations and surface key insights and recommendations to optimize marketing effectiveness and efficiency

§ Identify marketing and analytics trends and best practices

§ Generate and develop points of view and thought leadership pieces

§ Support business development activities and client proposals

§ Conceptualization, delivery and quality control of regular reports

Qualifications

§ 2+years of agency (digital), marketing, market research, consulting and/or planning experience

§ Bachelor’s degree or higher in computer sciences, engineering, mathematics, statistics, data science or a related degree program with outstanding academic results

§ Hands-on experience with one of site analytics platforms such as Adobe Analytics, Google Analytics, etc.

§ Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required

§ Strong SQL skills: ability to efficiently extract data from large and complex databases. Additional proficiency in Python, R or VBA and / or visualization software such as Tableau would be a plus, while not necessarily required

§ Familiarity with social CRM tactics (wechat account, mini-program, wechat CRM, etc.)

§ Expert Excel user: ability to understand and build complex spreadsheets

§ Excellent problem solving and comprehension skills as well as strong business sense

§ Excellent communication skills: ability to communicate with people of differing levels of seniority and analytical understanding

§ Fluent in English both spoken and written

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About The Company

Publicis Groupe

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Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.

Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

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Website: www.publicisgroupe.com