Partnerships Specialist

1 Month ago • 2 Years +

Job Summary

Job Description

As a Partnerships Specialist for Southeast Asian markets, with a focus on Vietnam, you will be responsible for marketing activities, coordinating plans, managing activations, tracking budgets, and developing strategies. You will forge and maintain relationships with creators and influencers across platforms to ensure brand ambassadors and coverage. This role involves working in a fast-paced industry spanning multiple time zones and disciplines to position Elgato for success. Key responsibilities include executing influencer campaigns, supporting on-ground activations in Vietnam, localizing campaigns, growing the roster of partners in Vietnam and other Southeast Asian regions, nurturing creator partnerships, planning and reporting on promotional activity, coordinating with retailers, aligning creator campaigns with business goals, identifying online trends, providing market insights, and promoting Elgato at events.
Must have:
  • 2+ years of experience in partnerships/influencer marketing
  • Strong understanding of content creation/creator economy
  • Passion for user-generated content
  • Great organizational, project management, and communication skills
  • Ability to manage multiple projects and meet deadlines
  • Ability to achieve goals through teamwork
  • Strong grasp of Vietnam's digital content culture
  • Fluency in Vietnamese and English
Good to have:
  • Experience working in tech, gaming, or creator-focused industries
  • Additional languages are beneficial

Job Details

General Purpose:

As a Partnerships Specialist, reporting to the Partnerships Manager SEA, you will be responsible for marketing activities that Elgato engages in for the Southeast Asian markets with a focus on Vietnam. You will work with colleagues in multiple locations and teams to coordinate plans, manage activations, track budgets and develop our strategy. Your role will also involve forging and maintaining relationships with creators and influencers across platforms to ensure we have the right ambassadors and coverage for our brand. You should be comfortable working in a fast-paced industry spanning multiple time zones and disciplines to ensure Elgato is positioned for success.

Position Summary, Responsibilities and Expectations:

The partnerships team is the cornerstone of our marketing operation, and works with hundreds of creators worldwide to promote and spread awareness of Elgato products. Our mission is to empower content creators everywhere. Be part of the team that makes this happen.

What you'll be doing:

• Execute and oversee partnerships/influencer campaigns surrounding product launches.
• Collaborate with local agencies or teams to support on-ground activations, creator meetups, or Elgato product showcases in Vietnam.
• Support localization of Elgato campaigns and ensure content aligns with regional culture and trends.
• Grow, expand and diversify our roster of talented partners in Vietnam, and other Southeast Asian regions, such as Malaysia, Singapore and Indonesia
• Nurture mutually beneficial partnerships with key content creators in the region.
• Plan, organize and create reports covering promotional activity, web traffic and campaigns.
• Coordinate with key retailers to align and realize collaborative marketing activations.
• Work closely with Sales and BD teams to ensure creator campaigns align with brand and business goals.
• Identify trends in the online world and create action plans.
• Understand and present insight into the market, as well as provide advice on how the company may maximize its marketing and product offerings.
• Travel to events and promote Elgato to visitors, partners and acquaintances.

Essential Skills and Experience:

• 2+ years of experience in partnerships/ influencer marketing.
• Strong understanding of content creation/ the creator economy across all platforms.
• Passion for user generated content, whether it’s YouTube, Twitch, TikTok, etc.
• Great organizational, project management and communication skills.
• Confident and motivated team player with a strong desire to achieve.
• Ability to manage multiple projects at a time and self-prioritize while meeting deadlines.
• Ability to accomplish tasks and reach goals through teamwork and collaboration.
• Experience working in tech, gaming, or creator-focused industries is highly desirable.
• Strong grasp of Vietnam’s digital content culture and local creator landscape.
• Fluency in Vietnamese and English are a must, additional languages are beneficial.

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