Senior Manager, FC Franchise Activation - Markets (Middle East & APAC)

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Join us in driving the next revolution in games.

EA SPORTS Publishing Organisation

We are EA SPORTS Publishing Organisation. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

The Challenge Ahead:

The Senior Manager, FC Franchise Activation - Markets (APAC & Middle East) is responsible for leading the development and delivery of globally connected, locally nuanced, omni-channel marketing activations for EA SPORTS FC in the APAC and Middle East markets, with a focus on collaborating and empowering a team of in-market experts to deliver against brand and business objectives.

Reporting to the Director, FC Franchise Activation - Markets, the main responsibilities for our next Senior Manager will be:

• Oversee the development of highly culturalised, innovative, consumer-facing EA SPORTS FC marketing campaigns in the Middle East and APAC that achieve brand and commercial objectives.

• Collaborate with and empower a team of local experts from key markets in APAC and the Middle East to create globally consistent, locally nuanced marketing activations.

• Educate key internal stakeholders on the unique in-market opportunities that exist across the EA SPORTS FC portfolio of products within APAC and the Middle East.

• Collaborate with local market teams in APAC and the Middle East on the effective and efficient allocation of activation budgets across the EA SPORTS FC portfolio of products..

What you will work on:

You will oversee the development and delivery of EA SPORTS FC marketing activations that connect with football fans and FC players in key markets within APAC and the Middle East.

Who you will work with:

You will activate alongside FC’s Middle East and APAC team but you will also closely partner with our teams in Europe, North America, and Latin America, including teams such as Community, Paid Media, Creative, Strategy, Product Management, and Athlete Marketing.

What you bring

• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.

• Adaptability: Embrace change and help others adjust. Modify approach according to context; actively seek to become comfortable in a new environment or role.

• Dependability: Take personal responsibility for the quality and timeliness of work and achieve results with little oversight, managing up whenever needed.

• Results Focus & Initiative: Focus on results and desired outcomes and how best to achieve them. Always be proactive!

• Attention to Detail: Diligently attend to details & pursue quality in completing tasks.

• Language: Excellent English verbal & written skills

• Passion: For Sport, Culture and Lifestyle

Take your career to the next level – apply today!

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.