Senior Manager - Media Effectiveness

The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.

Job Description:

Key responsibilities:
Aggregates data, prepares and analyses through statistical modelling to extract insights on effectiveness of marketing activity & recommends future action based on scenario generation

Produces detailed analysis that facilitates internal team discussion and client facing deliverables
Uses, evaluates and improves internal templates, tools and processes

Executes and progresses project timeline through active tracking of tasks. Builds in contingencies to account for delays, technical challenges & client requests

Guides junior team mates on the methodology & process of executing effectiveness projects

Liaises with client contact to ensure data & all surround material to build the analysis is available.

And takes the client contact through initial findings, takes feedback & fine tunes the study.

Builds on dentsu's internal products on analytics & effectiveness.

Location:

Bangalore

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent