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Senior User Acquisition Manager

California, United States (On-site)

Senior User Acquisition Manager

3 Months ago • 4 Years + • Marketing

About the job

7 skills required for this role

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html

microsoft-office

python

sql

excel

innovation

storytelling

Job Description

Senior User Acquisition Manager with 4+ years of mobile media buying experience in gaming, focused on ROAS and LTV. Strong paid social expertise and data-driven mindset.

Must have:

Mobile Media Buying
Gaming User Acquisition
Paid Social Expertise
Data-Driven Mindset

Good to have:

New Advertising Channels
Third-Party Media Partners
Knowledge Sharing
Hypothesis Testing

Perks:

Paid Time Off
Medical/Dental/Vision

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The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior User Acquisition Manager to join the EA Mobile Growth Organization.

Responsibilities

Functional expert in media buying and user acquisition
Work with UA Leadership to execute on and lead UA performance for EA Mobile’s top titles
Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement
Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

Requirements

4+ years of experience in mobile media buying / user acquisition / performance marketing
Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
Experience inspiring team members at any level to achieve at an level
BA/BS Degree in marketing/finance or equivalent Quantitative field
Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat.
Experience working in a metric-driven role focused on return on investment
Passion/knowledge for video games
Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
Knowledge of Excel, SQL and Microsoft office / google applications
Working knowledge and familiarity with coding languages like Python or HTML
Comfortable managing multi million dollar budgets

This job is for you if...

You want to be apart of an elite data-driven mobile marketing unit
You want to be apart of building technology to help us improve the mobile advertising landscape
You have an investor’s mindset and want to share your knowledge with others

Ceci ne s’applique pas au Québec.

COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $138,200 - $219,000 USD Annually
• New York (depending on location e.g. Manhattan vs. Buffalo):
º $136,600 - $219,000 USD Annually
• Jersey City, NJ :
º $171,100 - $219,000 USD Annually
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $153,100 - $206,200 USD Annually
• Washington (depending on location e.g. Seattle vs. Spokane):
º $136,600 - $202,300 USD Annually
• British Columbia (depending on location e.g. Vancouver vs. Victoria):
º $126,000 - $176,300 CAN Annually

Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

View Full Job Description

$138.2K - $219.0K/yr (Outscal est.)

$178.6K/yr avg.

Redwood City, California, United States

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About The Company

Electronic Arts

93 Active Jobs

We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.