Area Sales Manager

9 Minutes ago • 2-3 Years

Job Summary

Job Description

The Area Sales Manager (ASM) leads a team and ensures the achievement of sales objectives. They manage the team's performance, key accounts, and customer relationships. The ASM executes sales strategies within the area, monitors the retail landscape, and develops business plans. Responsibilities include market analysis, distribution operations, performance evaluation, and compliance with SOPs. They are also responsible for primary stock management, driving distributor financials, implementing RTM plans, and managing volume delivery. The ASM leads launches, promotions, and in-store implementation, handles customer negotiations, and provides updates to the regional team. They also suggest improvements for business deliveries.
Must have:
  • Experience in a similar role, preferably in FMCG or retail.
  • Strong leadership and team management skills.
Good to have:
  • Bachelor’s / Master's degree preferably in Sales, Marketing or Business Development.
  • Outstanding customer relationship management skills.

Job Details

About Haleon:

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Job Purpose:
  • The ASM leads the entire Area Team (approx.2-3 resources) and ensures that primary and secondary sales (VOL & VAL) objectives are regularly being achieved
  • Manages performance of relevant stakeholders in the team, inclusive of direct reports, key accounts, and general Customers
  • Executes all Sales agendas within the bounds of the Area
  • Member of Sales Field Execution Team working directly under the SM
  • The job requires a continuous external scan of the ever-changing retail landscape and bringing about the required changes internally to address these changes
  • Building a robust business plan which captures local insights and sales potential for 2-3 years.

Key Responsibilities:
  • Know the geography, market, and competition
  • Know the channel play and RTM architecture and what are the key I&Os
  • Possess 1st hand grip over operational disciplines (Market Footwork, distribution operations, thorough system understanding, customer handling and team leadership)
  • Analytics in practice: Daily & Weekly/Monthly Monitoring Tools for progress control and performance evaluation
  • Hygiene Control: Must ensure compliance to SOPs related to Team, Trade and Distribution Management with back checks
  • Primary Stock Management
  • Drive JBP and Distributor Financials to be efficient and smart
  • Ensure implementation of RTM action plans in the area
  • Responsible for VOL delivery while providing reliable inputs for short term forecasts
  • Sets & advises on territory-wise splitting of ambitious targets & monitors closely for performance, initiates timely corrective actions
  • Manage Cat. Wise/Brand Wise/SKU Wise volume delivery in liaison with Channel’s/Geography Strategy.
  • Ensure Overall Healthy Category Business Mix for OTC & FMCG aligned with Overall National Strategy.
  • Manage GT/Business Segments Growth in accordance with National Strategy, i.e. WS vs Retail.
  • Effectively lead a team of TMs & subordinate front-liners with a view to get the deliverables achieved.
  • Lead Implement & Execute all launches/Re-Launches & Promotions at Area’s Stores
  • Oversee & Report on Instore Implementation Agenda at all stores in coordination & liaison with Merchandising team.
  • Responsible for overseeing & reporting on JBPs’ locked measures for respective channels.
  • Maintain Professional Customer Handling with all distributors with a view to drive day to day operations at area level.
  • Lead all customer negotiations at area level with to ensure win-win business propositions.
  • Lead Stakeholder Management with related stake functions and/or via coordination through ROM with Channels, Supply Chain, Commex Team, and broadly Third-Party Vendors.
  • Provide timely updates to Regional Team (SM/ROM) for the Business Progression & the consequent challenges faced at Customer level.
  • Suggest Geography & Channels team on smart improvement plans for business deliveries, Promo improvisations, In-store executions, retailer & customer sentiment & challenges, shopper feedback at retail level, and any other differentiated initiative that could benefit business.

Skills and Competencies:
  • Bachelor’s / Master's degree, preferably Sales, Marketing and/or Business Development
  • Minimum of 2-3 years of experience in similar role, preferably in the FMCG or retail industry.
  • Outstanding customer relationship management skills.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to analyze data and make informed decisions.
  • Strategic thinking and problem-solving skills
  • Proficiency in MS Office and DMS software.
  • Willingness to travel within the assigned region.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. ​

So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. 

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. ​

The way we see it, every day is an opportunity for better. And we’re going all in to realize it. 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us.

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