Area User Growth Associate
Job Summary
Job Description
As an Area User Growth Associate, you will be responsible for developing Gojek products by implementing strategic marketing plans across various touchpoints such as visibility, partnerships, and digital marketing, aligned with headquarters initiatives. You will collaborate with the User Growth, Marketing, and cross-functional teams. Your responsibilities include driving user growth through visibility and partnerships, managing daily marketing activities, ensuring the accuracy and timeliness of area activities, supervising vendors, and executing events. You will also develop data-driven integrated digital marketing strategies and ensure consistent brand messaging. The team's main goal is to provide the best services possible and to expand the consumer's options with Gojek's products and services.
Must have:
- 2+ years of experience in Marketing/Sales
- Good understanding of local knowledge
- Strong analytical and planning skills
- Good communication and presentation skills
Good to have:
- Exposure to a top global FMCG company
8 skills required
Job Details
About the Role
You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the representative Area, aligned with the headquarters initiatives. You will work closely with the User Growth, Marketing, and cross-functional team.
What Will You Do
What Will You Need
About the Team
Area User Growth team plays a critical role in driving sustainable and scalable user growth in the respective area. We work closely with Region User Growth team and HQ counterparts to design, implement, and monitor localized growth strategies tailored to diverse market dynamics. Our team leverages data, market insights, and cross-functional collaboration to solve complex challenges, improve user acquisition and retention, and ensure alignment with company-wide growth objectives. We foster a culture of innovation, agility, and continuous learning to deliver impactful results on the ground.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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