Assistant Brand Manager

Start your game...

Entain Australia & New Zealand are fearlessly revolutionising the sports, racing and wagering industry. We are committed to delivering exceptional and unforgettable customer experiences, fuelled by creativity, innovation, and a strong connection between our audience and industry. The betcha brand team leads the creative vision and strategic direction behind Entain’s newest wagering brand, helping to grow its customer base.

As an Assistant Brand Manager with betcha, you’ll play a key role in shaping how our brand shows up in the world. Supporting the Head of Brand, you’ll help develop and deliver strategies that grow our market presence, build brand engagement, and bring bold, distinctive campaigns to life. From hands-on brand planning to campaign execution and creative development, this role offers the chance to shape key projects and drive results from day one.

You’ll work alongside a passionate, high-performing team and collaborate with stakeholders across the business, including product, promotions, and creative. This role offers experience across the full scope of marketing. If you have a background in video production, or a similar creative field and are ready to deepen your brand and marketing expertise, this role offers the perfect opportunity to advance your career and make a meaningful impact.

Where and how you can work...

We have offices expanding across multiple locations in New Zealand and Australia. This is a full time role based in our Auckland office.

We’re committed to a flexible work environment, offering a hybrid model that combines the benefits of in-office collaboration with the freedom to work from home. This approach supports work-life balance and respects individual preferences, creating a more personalised and productive way of working.

To succeed in this role, you’ll need to thrive in a dynamic, with the flexibility to work some evenings and weekends as needed.

Your day-to-day...

• Support the development and execution of brand strategies and annual marketing plans
• Assist Brand Managers with campaign planning and execution - including scripting, shooting, editing, and rollout
• Collaborate with creative teams and agencies to brief, align, and deliver approved messaging and standout advertising assets
• Help produce weekly promotional video and audio content, as well as campaign-related videos for internal and external use
• Work with product and customer engagement teams to bring innovations to market and support new product or promo launches
• Coordinate closely with other marketing functions and departments to ensure alignment and consistent brand messaging
• Contribute to customer insight gathering and data analysis to inform brand and campaign decisions
• Manage project budgets, raise purchase orders, and take part in special projects across advertising, product, and promotional initiatives

You're a match if you have…

• 2+ years’ experience in a marketing coordinator, creative, or advertising role
• Strong understanding of marketing principles, with proven analytical and research skills
• Excellent communication skills for coordinating with multiple internal and external stakeholders
• Ability to manage multiple projects, meet deadlines, and perform under pressure
• Meticulous attention to detail to ensure brand consistency and accuracy
• Creative thinker with a flair for developing engaging branding and marketing strategies
• A collaborative team player who thrives in a supportive, results-driven environment
• Curious, adaptable, and comfortable using digital marketing tools and analytics platforms

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike.

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. We're excited to be working alongside our other key NZ brands including Sport Nation, Trackside, and our brand new wagering brand betcha.

Entain Lifestyle...

• Paid Medical Insurance: Get covered with Southern Cross medical insurance for you and your family!
• Dedicated Training Plans: Power up your professional growth with our exclusive training programs.
• Birthday Bonus: Take a breather on your special day, courtesy of us. It's your day to shine!
• Be You: Express yourself! We celebrate your unique individuality, creating a supportive and inclusive work atmosphere.
• Office Fun: Our Auckland and Wellington offices are game-ready with a pool table and sports on TV. Work's never been this fun!
• Social Butterflies Welcome, join our clubs and dive into exciting activities regularly!

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.

Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.