Category & Shopper Strategy Lead OHC (m/w/d)

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. 

We’re looking for an experienced commercial leader to drive Haleon’s go-to-market strategy for the Mass Market Channel in Germany & Austria. This is a high-impact role at the heart of our Commercial Team, combining strategic thinking, category expertise, customer focus and people leadership. As a strong people leader they will develop, coach and guide their team to deliver

• Develop and execute a winning 1–3 year channel and category strategy for the Mass Market in Germany & Austria.

• Collaborate cross-functionally with key stakeholders from Net Revenue Management, Finance, Marketing, Sales, Supply Chain, and Consumer Insights to build aligned activation plans.

• Represent the voice of the customer, shaping shopper-centric strategies that unlock sustainable growth for both Haleon and our key partners.

• Lead a strong and experienced team of ~10 in Shopper/Trade Marketing and Category Management – including mentoring interns and Future Leaders.

• Create compelling commercial stories and own the annual planning process, from promo calendar to brand/SKU mix and assortment strategy.

• Drive category and brand growth, backed by shopper insights, market knowledge and clear execution plans.

• Co-lead innovation assessment, helping cross-functional teams understand market opportunity and product/channel fit.

• Lead the annual promotion strategy, in close collaboration with Net Revenue Management and Sales – always with a sharp eye on ROI and long-term category value.

• Oversee Point of Sale materials and agency collaborations, ensuring impactful, efficient execution at shelf

• Inspire internal and external stakeholders, positioning Haleon as a trusted, growth-driving partner in the Mass Market.

Team Leadership

• Coach, develop and empower a high-performing team across Shopper, Trade Marketing and Category Management.

• Build a culture of collaboration, knowledge sharing and ownership.

• Foster cross-functional ways of working – e.g. through Go-To-Market or customer squads.

• Celebrate success, drive motivation and support career development.

• Champion Haleon’s values and lead with humanity and integrity.

Your Profile

• University degree in business, marketing, economics or related field

• 10+ years of relevant experience in FMCG or Consumer Healthcare

• Strong expertise in Category Management & Shopper/Trade Marketing

• Proven leadership experience in functional teams and matrix organisations

• Track record of building strong retailer partnerships and driving mutual growth

• Strong project management and execution skills across diverse stakeholder groups

• Strategic and analytical mindset with deep understanding of shopper behaviour and channel dynamics

• Fluent in German and English (written & spoken)

Our Benefits:

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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