Creative Strategist

1 Month ago • All levels

Job Summary

Job Description

The Creative Strategist role involves translating marketing goals into creative plans, managing asset production, and driving performance through testing. Responsibilities include aligning creative efforts, overseeing asset creation, analyzing campaign goals, and acting as a liaison between teams. The role requires experience in mobile game marketing, especially within the strategy genre. The strategist will also work on the Supremacy Franchise, a long-term strategy multiplayer series dedicated to a global audience.
Must have:
  • Experience in mobile game marketing.
  • Proven experience in campaigns with UA or performance KPIs.
  • Overseeing complex asset production pipelines.
  • Ability to transform marketing objectives into creative strategies.
  • Strong organizational skills.
  • Crafting actionable briefs and giving constructive feedback.
  • Confident communicator for cross-functional teams.
  • Understand campaign performance metrics and iterate creatively.
  • Managing creative relationships with external teams.
Perks:
  • A global team, a shared purpose.
  • Flexible hybrid work models.
  • Career Path Framework and mentorship culture.
  • Language courses, e-learning platforms, and support for conferences and training.
  • Game nights, casual drinks, quiz nights, and karaoke.

Job Details

Join us as Creative Strategist in our marketing team!

At Twin Harbour Interactive we strive to develop high-quality strategy games and make them accessible for all players around the world. In our eyes game development is a promise for fun and entertainment – that’s what we live and aim for!

We’re looking for a Creative Strategist to join our marketing team at Twin Harbour Interactive. In this role, you’ll be at the intersection of strategy, creativity, and execution — turning marketing goals into actionable creative plans, coordinating the production of assets, and driving performance through constant iteration and rigorous testing. You will be responsible for aligning creative efforts across internal and external stakeholders, ensuring every asset is purpose-built, on brand, and performance-driven to drive our titles to new heights. You will be working on the Supremacy Franchise, a long term strategy multiplayer series dedicated to a global audience of mature players, defined by large scale conflict, sandbox diplomacy and psychological warfare. 

YOUR MISSION

  • Work closely with the marketing team to translate game and campaign strategies into actionable creative plans.
  • Organize, prioritize, and manage all marketing asset needs, including video and static ads, key visuals, social media assets, app store materials, and promotional content.
  • Implement and maintain a clear, scalable system for organizing and managing all marketing assets across teams and channels.
  • Ensures the full potential of each creative asset is realized by overseeing thorough distribution, active follow-up with stakeholders, and usage monitoring. Each successful assets is to be scaled and localized.
  • Collaborate with internal creative teams and external production studios to oversee asset creation from briefing to delivery.
  • Analyze campaign goals, player insights, and the competitive landscape to design innovative creative strategies that drive user acquisition and engagement.
  • Act as a liaison between Product Marketing Managers, UA Managers, Game Producers, and creative teams to align messaging and branding across all channels.
  • Be at the forefront of making Twin Harbour titles global successes by transferring concepts to or developing new creative strategies aimed at new markets.
  • Work closely with UA managers, App Store Managers and Artists to connect the dots between creative performance and store page conversion, leveraging synergies with Custom Product Pages and connected advertising.

YOUR PROFILE

  • Experience in mobile game marketing, ideally within F2P models, especially in the strategy genre.
  • Proven experience working on high-impact campaigns with UA or performance KPIs at their core.
  • Track record of overseeing complex asset production pipelines from ideation to delivery.
  • Ability to transform marketing objectives into concrete, performance-oriented creative strategies. 
  • Strong organizational skills to coordinate and prioritize multiple asset productions across stakeholders. 
  • Talent for crafting actionable briefs and delivering clear, constructive feedback to creative teams. 
  • Confident communicator who can effectively interface with cross-functional teams and external partners. 
  • Capacity to understand campaign performance metrics and iterate creatively based on data insights.
  • Comfortable managing creative relationships with external production teams and IP licensors, ensuring alignment with brand guidelines and creative standards. 
  • Experience working in iterative, deadline-driven production cycles with fast feedback loops.

Why You'll Love Working With Us

A Global Team, A Shared Purpose

Our strength lies in our diversity. With over 30 nationalities represented across our two locations, we’re united by a shared passion for strategy games and a bold vision for the future. We celebrate what makes each of us unique—our perspectives, our stories, and the paths that led us here.

Work Your Way

Whether you're crafting code from a harbor-view desk in Hamburg or fine-tuning design details under the Maltese sun, we support flexible hybrid work models that empower you to do your best work—wherever you are.

Grow With Us

At Twin Harbour, your journey matters. Our Career Path Framework and mentorship culture provide the clarity and feedback you need to take the next step—whether you’re deepening your expertise or branching into new disciplines. We invest in your growth with language courses, e-learning platforms, and support for conferences and training.

We’re Human First

We believe that great teams are built on trust, respect, and good humor. From game nights to casual drinks, quiz nights, and karaoke, we don’t just work together—we connect, play, and support each other like a true crew.

Join Twin Harbour Interactive

Where Strategy Meets Vision.

Twin Harbour Interactive is a global strategy game powerhouse, shaping the future of long-term multiplayer gaming. With offices in Hamburg and Malta, we design strategy games that bring people together—across borders and generations.

Whether you’re an expert tactician or an imaginative world-builder, there’s a place here for you to grow, thrive, and leave your mark.

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About The Company

Bytro strives to develop high-quality strategy games and make them accessible to all players around the world. We are committed to creating the best work environment possible and are not afraid to try out different initiatives to enable Bytronians to have more flexibility and a better work-life balance. At Bytro you can expect a professional working environment in a fun atmosphere:You will shape the future of the growing games market; we are an owner-managed company with a flat hierarchy and fast implementation of projects. There is a great team of colleagues you can rely on.

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