CRM Dedicated Strategy Manager

As a CRM Dedicated Strategy Manager, you will play a leadership role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for strategic CRM client engagements, and an implementation lead role in helping bring those strategies to life.
You will manage a team of CRM Managers that are each dedicated to a partner and will be a full contributor to the team in applying creativity and intelligence to solve digital CRM transformation issues for the team and the partners.
You will work on a range of projects to develop consumer experience, business, operating, and will assume the role of the partner’s trusted advisor from ideation to implementation.

What You'll Do

• Develop and implement CRM programs aligned with core business KPIs, based on customer journey insights.
• Monitor partner brand performances and take actions to improve KPIs.
• Coach CRM Managers & Coordinators on planning and delivering CRM strategies to boost customer retention and loyalty.
• Build and optimize customized funnels for segmented user life cycles.
• Strengthen relationships with Partners and contribute to strategic CRM discussions with Partners and Aspire management.
• Create business cases for new engagement opportunities and secure buy-in from key clients and stakeholders.
• Manage the Dedicated CRM Team and lead multichannel customer journey initiatives to enhance loyalty, retention, personalization, and promotional strategies.
• Develop reporting and insights to recommend programmatic marketing streams.
• Lead the evolution of direct marketing practices.
• Provide weekly/monthly reports on campaign results, customer counts, and financial forecasts.
• Maintain ongoing relationships with key partners and assist in growing their brands.
• Engage in strategic discussions to align CRM capabilities with partner visions.
• Develop team strengths and address weaknesses.
• Understand the customer life cycle to activate, engage, and retain customers across all marketing channels.
• Set and evaluate team goals and oversee campaign performance.
• Collaborate with the VP of Commercial to continuously improve CRM propositions.

What We're Looking For

• You are dynamic, result-oriented combined with an entrepreneurial mindset.
• Strong communication skills and you are a team player.
• BA/BSc. in Marketing or equivalent – (Advantage).
• Proven leadership skills, ability to motivate and develop people.
• Hands-on experience analyzing Retention KPIs, building reports, and synthesizing insights for stakeholders.
• 2 years’ previous experience in a similar role – a must.
• Excellent time management and problem-solving skills.
• Ability to work to a tight deadline and under pressure.
• Experience in relationship management skills with 3rd party partners.
• You are responsible, detail-oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills!

Company Summary

About Aristocrat

Aristocrat Leisure Ltd (ASX: ALL) is a top 20 Australian listed company, with 7000+ employees worldwide.  Our company mission is to “bring joy to life through the power of play” across a growing range of land-based and digital entertainment channels every day.  Our fast-growing business sits at the intersection of technology and creativity, with innovation embedded into every aspect of our business.  Aristocrat’s business encompasses Aristocrat Gaming - the World’s #1 premium provider of casino games, innovative technology and customer experience solutions, along with Pixel United, a mobile games powerhouse. Pixel United boasts three world-leading game publishers in Product Madness, Plarium and Big Fish Games that collectively entertain millions of players every day.  Our new Real Money Gaming (RMG) business aspires to become the third global operation within Aristocrat, and the world’s go-to destination for RMG.

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

None