Director, Brand Performance

1 Week ago • 10 Years +

Job Summary

Job Description

The Director, Brand Performance will act as a data-driven consultant to Landor colleagues and clients, designing and executing projects to connect and analyze data sources to generate actionable insights impacting clients and their brands. They will collaborate with Strategy, Design, and Client Services teams to create world-class brands, design and manage research studies, develop proposals, and support the Global Brand Performance team in creating new offerings. The role requires a clear understanding of how brand contributes to business success and the ability to translate data into strategic recommendations. They will manage supplier relationships, mentor team members, and champion Brand Performance within Landor.
Must have:
  • 10+ years of brand or business consulting experience.
  • Experience with applied modeling methodologies.
  • Ability to translate data into actionable recommendations.
  • Strong project management and interpersonal skills.

Job Details

We are currently seeking a Director, Brand Performance to be based out of our Cincinnati studio. Could this be you?

About us

As a company with studios across the globe, we power up the best minds from 31 teams in over 22 countries to create a unique skillset for each client. We spark ingenuity with global creative sprints that cross time zones and borders and spur on the best of our talent. That includes exceptional brand consulting and strategic design, brilliance in experience, retail and workplace design, and competition-smashing motion design. We are part of the WPP group.

Role Overview

At Landor, the Brand Performance team measures, quantifies, predicts, and projects the impact of brand. This provides our clients with greater certainty over their strategic brand decisions and the impact on their business. And supports the strategic and creative brand transformation efforts with our wider Landor team.

We answer the key questions that clients challenge us with, including: which brand decisions will create the biggest financial uplift for our business? how can we optimize our brand portfolio? how far can our brands stretch? how do we make the business case to prove the commercial value of our brands?

We are seeking a Director, Brand Performance who will partner with our North America region and Global Brand Performance team to contribute to delivering key strategic projects that enable brand and business transformation and growing our modelling and analytics business in North America.

Job Responsibilities

  • Acts as a data-driven consultant to Landor colleagues and clients, designing and executing each unique project approach to connect and analyze disparate data sources – from existing client financial data and syndicated research, new primary qualitative & quantitative research studies, and proprietary data sources – in order to generate actionable insights that can impact clients and the commercial impact of brands and experiences on their business
  • Collaborates on projects with Strategy, Design, and Client Services as a fully integrated team to create world-class agile brands that unlock business growth
  • Design, manage, and analyze data from primary research studies to support our Brand Performance tools such as brand equity and future impact modeling, brand monetization and valuation, brand portfolio optimization, brand-led business case development, and demand opportunity planning, among others
  • Supports the Growth and Client Services teams to develop proposals, pitch materials, and articulate scopes of work, defining the Brand Performance plan for each client with creativity, precision and efficiency
  • Supports the Global Brand Performance team to enhance, evolve, and create new offerings and methodologies
  • Identifies and manages Brand Performance supplier relationships to ensure successful project delivery
  • Partners and collaborates with the Global Brand Performance team and mentors/coaches junior Brand Performance team members
  • Be a champion and advocate for Brand Performance within Landor and effectively communicate what we do, how we do it, and examples of our impact

Experience Needed

  • 10+ years of experience in brand consulting or business consulting with a clear understanding of how brand contributes to business success
  • Ideally with experience in B2C categories, such as CPG, Retail, and other consumer-facing categories
  • Experience working with applied modeling methodologies across a range of quantification, measurement, and future-facing modelling approaches including financial models, ROI measurement, brand valuation, commercial KPI establishment, and predictive modelling tools.
  • Proven ability to identify and communicate insights from research and data into actionable recommendations and implications on client brand and business strategies, with proven strategic thinking and execution skills
  • Experience in designing, managing, and delivering data-driven approaches in support of brand equity and future impact modeling, brand monetization and valuation, brand portfolio optimization, brand-led business case development, or demand opportunity planning, among others
  • Strong project management skills, with a keen ability to work across multiple projects simultaneously
  • Excellent communication and interpersonal skills
  • Experience in managing and growing client relationships
  • Experience in developing, pitching and winning new business

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Landor, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

#LI-DNI #LI-DNP

Similar Jobs

Logrhytm - Principal Engineer - Java Backend Development

Logrhytm

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Tencent - Site Reliability Engineer

Tencent

(On-Site)
4 Months ago
Instawork - FP&A Manager / Sr Manager

Instawork

San Francisco, California, United States (Hybrid)
2 Weeks ago
bosh group india - Applied Computer Vision Engineer- Automated Driving

bosh group india

Bengaluru, Karnataka, India (On-Site)
1 Month ago
CharacterAI - Lead Growth Product Manager

CharacterAI

Menlo Park, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Alation - Forward Deployed Engineer

Alation

Chennai, Tamil Nadu, India (Hybrid)
2 Weeks ago
Rackspace Technology - Data Architect (Azure and Databricks)

Rackspace Technology

Gurugram, Haryana, India (Remote)
1 Month ago
Dream Sports - Manager - Business Analytics

Dream Sports

Mumbai, Maharashtra, India (On-Site)
6 Months ago
YallaPlay - Mobile Game Unity Developer

YallaPlay

(Remote)
3 Weeks ago
Rackspace Technology - Senior Machine Learning Engineer

Rackspace Technology

Vietnam (Remote)
1 Month ago
Hashlist - Senior Data Engineer

Hashlist

Pune, Maharashtra, India (Hybrid)
6 Months ago
Logrhytm - Account Development Representative

Logrhytm

Australia (On-Site)
1 Week ago
ByteDance - Big Data Engineer, Data Lake / Feature Store

ByteDance

Singapore (On-Site)
6 Months ago
Netflix - Manager, Publicity - Japan

Netflix

Tokyo, Japan (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Cincinnati, Ohio, United States

Google - Senior Manager, Security OEM Sales, Google Cloud

Google

Sunnyvale, California, United States (On-Site)
1 Week ago
Aptive - Executive Assistant to the Executive VP and Chief Financial Officer

Aptive

Boston, Massachusetts, United States (On-Site)
1 Week ago
The Walt Disney Company - Lead Software Engineer

The Walt Disney Company

Morrisville, North Carolina, United States (On-Site)
1 Month ago
ByteDance - Senior Site Reliability Architect - Security Engineering - San Jose

ByteDance

San Jose, California, United States (On-Site)
4 Months ago
Betson Group - Paid Social Coordinator

Betson Group

Malta, New York, United States (On-Site)
1 Week ago
Activision - Character Technical Artist

Activision

Los Angeles, California, United States (On-Site)
1 Month ago
Addepar - Sr. Investment Strategist

Addepar

New York, New York, United States (On-Site)
2 Weeks ago
Perplexity AI - AI Training Infrastructure Engineer - Post Training

Perplexity AI

San Francisco, California, United States (On-Site)
1 Week ago
Google - Systems Development Engineer III

Google

Reston, Virginia, United States (On-Site)
1 Week ago
Google - Field Sales Representative, Greenfield Startups, Google Cloud

Google

San Francisco, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

We are Landor.​

World-leading brand experts.​

Consulting. Design. Experience.​

Connecting business strategy to brand.​

Bringing every facet of brand to life.​

Creating brand-led experiences for talent & customers.​


United in our drive to make a positive difference.​

Proudly part of WPP.​

We build brands, designed to transform.​


The Landor Group also includes leaders in sonic branding amp, workspace & architectural design experts BDG and award-winning motion specialists ManvsMachine.​

Paris, Île-de-France, France (Hybrid)

Mumbai, Maharashtra, India (On-Site)

Singapore (Hybrid)

Mumbai, Maharashtra, India (On-Site)

Singapore (Hybrid)

Mumbai, Maharashtra, India (Hybrid)

Mumbai, Maharashtra, India (Hybrid)

Mumbai, Maharashtra, India (Hybrid)

View All Jobs

Get notified when new jobs are added by Landor

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug