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Ejecutivo de Research

Lima Province, Peru (On_site)

Ejecutivo de Research

4 Days ago • All levels • Data Analyst

About the job

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Job Description

The Research Executive supports planning teams in developing effective media strategies. The role centers on leveraging data and information to enhance planning deliverables. Responsibilities include developing competitive analyses, consumer profiles, and trend reports to inform campaign strategies; creating monthly audience reports; contributing to the biannual media landscape overview; utilizing proprietary and third-party tools; and effectively presenting research findings to clients. The ideal candidate possesses a strong analytical background and experience in research or digital data analysis.

Must have:

Data analysis skills
Experience in research/digital data analysis
Database, dashboard & macro handling
Develop competitive analysis & consumer profiles
Create monthly audience reports and media landscape overviews
Excellent presentation skills

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Descripción de la empresa

50 años de tradición publicitaria en el Perú. Somos el grupo de comunicaciones más grande del país agrupando a agencias líderes en su rubro: Publicis, Digitas, Starcom, Zenith y SparkFoundry.

Descripción del empleo

Objetivo:

El ejecutivo de Research es el encargado de brindar soporte a los equipos de planning para el correcto desarrollo de planes o estrategias de medios. Su rol gira alrededor del uso de data e información para generar valor agregado a los entregables de planificación.

Funciones:

Desarrollar documentos de análisis de competencia / perfiles de consumidor / tendencias para que sirvan como insumo a las estrategias de campañas.
Desarrollar el reporte de audiencias mensual.
Apoyar en el desarrollo del Panorama de medios (2 por año).
Utilizar herramientas propietarias y de terceros que estén a su disposición para enriquecer los entregables.
Evidenciar el valor agregado del área de research de cara a los clientes (skills de presentación).

Requisitos

Graduado de estadística / ingeniería – afines (perfil de análisis cuantitativo / orientado a data / numéricamente ágil).
Experiencia en áreas de research / data análisis digital.
Manejo de bases de datos / dashboards / macros.

Información adicional

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About The Company

Publicis Groupe

560 Active Jobs

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.

Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

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Website: www.publicisgroupe.com