Expert Marketing Lead LATAM

1 Month ago • 10-12 Years

Job Summary

Job Description

The Expert Lead will be a key ambassador for Expert Marketing, responsible for developing strategies to drive expert recommendations, leading to increased sales and brand growth in Latin America. This role involves marketing leadership at both the global and business unit levels, ensuring strong execution and stakeholder alignment. The responsibilities include leading the shift to omni-channel engagement, expanding HCP engagement, enhancing capabilities beyond scientific expertise, and working closely with various teams to maximize expert influence, fostering an entrepreneurial culture, establishing KPIs and metrics.
Must have:
  • 10-12 years of experience
  • Line management expertise
  • Proven track record in sales growth
  • Expertise in marketing
  • Expertise in digital engagement models

Job Details

Hello. We are Haleon. A new global leader in consumer health. Shaped by all who join us. Together, we're improving the everyday health of billions of people. By growing and innovating our global portfolio of leading category brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum, through a unique combination of deep human knowledge and trusted science. In addition, we are succeeding in a company that we are in control of. In an environment in which we are co-creating. 

The Expert Lead is a key ambassador for Expert Marketing, responsible for shaping strategies that drive expert recommendations, leading to incremental sales, brand growth, and category expansion across Latin America. This role provides marketing leadership at both the global and business unit (BU) level, ensuring strong execution and stakeholder alignment.

This position can be hired in Brazil, Colombia or Mexico.


Key Responsibilities

  • Lead the shift from traditional marketing methods to omni-channel engagement models across LatAm.
  • Expand HCP engagement across multiple audiences (dentists, GPs, pharmacists) while improving content, sampling, and efficiency tracking.
  • Enhance capabilities beyond scientific expertise, driving business influence through the Expert Field Force transformation agenda.
  • Work closely with GMs, sales teams, medical compliance, and regulatory stakeholders to maximize expert influence.
  • Foster an entrepreneurial culture, guide a diverse team, and embed structured change management processes to adapt to market dynamics.
  • Establish robust KPIs, analytics, and expert engagement metrics to optimize effectiveness.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • 10-12 years of experience, with line management expertise in a multi-layered team.
  • Proven track record in sales growth, business strategy, and change management.
  • Expertise in marketing, investment prioritization, and digital engagement models.
  • Strong leadership, influencing skills, and the ability to drive transformation initiatives.

If you feel this is your next career step, apply by 28/05/2025!
 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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