Global Product Activation Manager, YouTube
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 2+ years management consulting, sales operations, or analytics experience
- Spreadsheet modeling and presentation skills
- Strong communication and problem-solving skills
- Drive GTM plans and execute communication documents
- Manage complex cross-functional projects
- Experience managing complex projects
- Understanding of YouTube ecosystem
- Excellent communication and strategic thinking skills
- Bonus
- Equity
- Benefits
12 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in management consulting, sales operations, business strategy, growth strategy, or analytics.
- 2 years of experience with spreadsheet modeling (agreement structures, detailed scenario forecasting, program performance tracking, market sizings, SQL, etc.).
- 2 years of experience in presentation (i.e., owning content outline, slide creation, data visualization, and delivery to executive audiences).
Preferred qualifications:
- Experience managing complex projects across multiple functions and product areas, with effective project management skills.
- Understanding of the YouTube ecosystem (viewers, creators, advertisers) and products.
- Excellent communication skills, and ability to synthesize user feedback into findings product can use and translate complex product offerings for users.
- Excellent problem solving and investigative skills, and effective business acumen.
- Excellent strategic thinking, communication, attention to detail and cross-functional coordination skills.
About the job
The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.
The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.
The YouTube Product Activation Team is looking to hire in:
- Media Co & Connected TV: We drive TV, Film, and Sports business and product strategies across YouTube TV, Primetime Channels, and YouTube Main.
- Music and Premium: We drive business and product strategies for YouTube Premium, Premium Lite, and YouTube Music subscription offerings and YouTube’s broader music industry partnership strategy.
- Creator: We drive business and product strategies over a range of products for our creators, including YT Studio, the YouTube Partner Program, Brand Deals, Channel Memberships, Paid Digital Goods, Content ID, and YouTube Ads monetization.
- Emerging Experiences and Community (EMCO): We drive business and product strategies for creators across YouTube Shorts, Gaming, Live, GenAI, YT Create, and Community.
- Shopping: We drive YouTube’s Shopping business and product strategies for all users, merchants, and creators.
- Core and Responsibility: We drive business and product strategies for YouTube's core experiences — great watch and browse experience, innovative viewer features, quality content, community protection — and we improve the creator policy experience.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
The US base salary range for this full-time position is $96,000-$138,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Drive hypothesis driven business strategy for YouTube products across users, partners, and creators.
- Define and shape GTM plans, execute communication documents, lead experiments/trusted tester programs, quarterly forecasting.
- Drive operational excellence, including setting and tracking OKRs and driving annual business planning. Own program management and tracking for key programs.
- Work with global and regional Business and Product Management teams to drive business outcomes and product adoption goals.
- Lead complex, cross-functional projects under tight deadlines in a fast-paced, change-oriented environment.
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