Sr Analyst, Research

Job Summary:

Disney Entertainment, a core business segment of The Walt Disney Company, includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built. Today it brings quality movies and episodic storytelling to consumers throughout the world.

We’re looking for a talented team-player with an entrepreneurial spirit, who thrives upon the incomparable legacy of our company yet embraces unconventional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard-work and determination.

The Studio Research & Analytics team is currently seeking a Senior Analyst, Research to support the Disney+ Marketing, Product & Content Curation groups. The Senior Analyst works closely with the Disney+ teams, analyzing and synthesizing data, as well as providing support for quantitative and qualitative research initiatives for key stakeholders.  The primary areas of responsibility for this role focus on research supporting the Disney+ brand and bundle initiatives.

This role will report to the Manager, Research and is located in Burbank, California.

Responsibilities:

• Overall, assist with quantitative and qualitative research projects from inception to completion, including project management, the collection, preparation, extraction, and analysis of data, and report development

• Working with the Manager, ensure that every deliverable is strategically actionable and drives key decision making

• Serve as a point of contact for various groups within Disney+, and across the broader enterprise, providing consumer and industry-based input to the decision-making process

• Assist in the day-to-day operations of monthly domestic and international tracking studies (Brand Health, CSAT, Cancellation, Ad Tracker)

• Assist with ad-hoc, custom quantitative and qualitative research to guide marketing efforts and strategy related to the Disney+ brand and Disney DTC bundles and refinement of the on-platform product

• Manage assignments, implement quality assurance processes, and support the team in tasks to ensure completion within established timeframe

• Assist in synthesizing primary, secondary and on platform research to inform product and marketing decision making

• Respond to time sensitive data requests from internal clients

• Support presentation of findings based on research conducted and contribute to related business discussions

• Be at the forefront of SVOD industry trends amidst a rapidly changing landscape

• Build and maintain relationships with research counterparts from other divisions of The Walt Disney Company as well as external vendors

• Stay abreast of current trends and new techniques in the field of market research

Basic Qualifications:

• 3+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management

• Strong project and vendor management skills

• Experience working with SPSS, Survey Reporter, Q, Marketsight, or other cross-tabbing tool

• Computer literate, with advanced proficiency with MS Excel - capable of quickly producing summary tables, pivot tables, vlookup/index fields, and visualization(s) with various types of data

• Experience with questionnaire design, tabulation planning and data processing

• Ability to interpret data, with strong quantitative reasoning and analytical skills

• Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change

• Confident communicator with strong social, verbal, and written communication skills, including the ability to summarize ideas and issues in an organized way

• Strong attention to detail without losing sight of broader objectives

• Adaptable, quick learner and a strong, proactive work ethic

• Able to work autonomously as well as part of a team

• Strong organizational skills and the ability to meet deadlines

• Intellectual curiosity and a passion for innovation

Preferred Qualifications:

• Knowledge of data visualization software

• Working knowledge of multi-use programming language(s), such as SAS, STATA and/or R

• Entertainment market research experience

• MBA or advanced degree in Market Research or Statistics

• Strong business acumen

• Organizational savvy, with the ability to “read a room”

• Compelling storyteller

• Willing to challenge traditional thinking

• Strong builder of relationships and trust

• Passionate consumer of content – movies, TV, SVOD

• Familiarity with the brands and franchises of The Walt Disney Company

Education:

• Bachelor’s Degree or equivalent work experience in Business, Data Sciences, Statistics, Marketing, Psychology or related field or equivalent experience