Product Development Manager, Hardlines UCAN, Consumer Products

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are pursuing consumer products and associated promotion because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands, or franchises, so they become part of the zeitgeist for longer periods of time.

This leader of Hardlines consumer product development will be responsible for driving the global product design and development of all hardlines product categories for all age demos, from concept through to production.

What you will do: 

• Driving/influencing the creative translation/extension of our titles into hardlines consumer products, with an eye on innovative, market relevant development while ensuring alignment back to the property.

• Lead product trends, product strategies and product design & development for all hardlines categories, including but not exclusively, toys, plush, collectibles, figural home, roleplay and dolls, building partnerships with licensees, brands, and retailers, as well as internal CP teams and partners across the organization.

• Own hardlines product development from creative vision and  kickoff with partners, through to retail launch, ensuring the assortments are well designed and merchandised and that there is proper differentiation across retail, globally.

• Align closely with the consumer products Art Director on all deliverables for product development and packaging.

• Lead and guide licensees, retailers and brands on how to translate our titles into successful products for all Netflix properties for which merchandise will be developed.

• Develop creative product development tools and guidelines  that help to inspire and drive new and elevated ways of developing products and bringing product into the market.

• Lead in driving efficiencies in how we partner with retailers, licensees and brands, with a focus on speed to market.

What we need from you:

• Demonstrated, 10+ years of experience in hardlines consumer products design and product development - with a knowledge of both vertical and licensed product design, with a specific focus on tentpole-title Toy Development.

• Strong trending capabilities and ability to innovate.

• Experience working across both adult collectible and kids products.

• Experience across multiple global regions.

• Experience leading a high-performing team yet also being hands-on.

• High workload capacity is a must, being able to do both high level strategy and managing day-to-day operations efficiently. 

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top 

of market. We rely on market indicators to determine compensation and consider your specific job, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. 

The overall market range for roles in this area of Netflix is typically $170,000 - $360,000.

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.