Japan Marketing and Communications Manager

21 Hours ago • 5 Years +

About the job

Summary_{By Outscal}

This role involves managing marketing and communications activities for Electronic Arts in Japan. You'll collaborate with global teams to create and execute campaigns, manage agencies and partners, and surface brand opportunities. 5+ years of experience in marketing activation, project management, and agency management are essential.

Marketing and Communications Manager - Japan - Shooter/FPS

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands.
We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield.
We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

You will work in Japan and report to the Japan Senior Marcom Manager.

Responsibilities:
- Collaborate with Asia and global marketing and franchise leads to produce marketing strategy and campaign plans.
- Partner with Asia and global teams to deliver world-class launch and ongoing live service campaigns execution.
- Work with the APAC engagement & integrated communications teams to provide support for Asia events and activation.
- Manage agencies, partners and marketing opportunities in the region; deliver briefings, manage campaigns and produce postmortem.
- Surface brand, partner, and campaign opportunities and insights to important partners and global teams.
- Manage budget and administrative tasks for major activations and events, including PO and reporting.
Qualifications:
- Experience with the social ecosystem and gaming community.
- Familiarity with the Battlefield franchise and an understanding of market & audience insights.
- 5+ years experience in marketing activation, project management, partner relationships, and agency management.
- Proficiency in both English and Japanese, with the ability to present plans in both languages.
- Adopt new technologies and marketing campaign management and reporting tools.

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About The Company

Electronic Arts

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We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.