Large Format Marketing Data Science & Business Analyst

Description -

By joining HP, you will become part of a worldwide community of business professionals that develop cutting-edge technology and solutions with the power to transform the way we create, communicate, decorate, or advertise in many industries and shapes.

At HP Barcelona, not only do we host 12 businesses and are the worldwide HQ of the 3D Printing and the Large Format Printing businesses as well as the largest HP R&D Lab outside of the US. We also have a big Marketing team in Barcelona.

The Large Format Printing Business Unit is responsible for the business strategy, product portfolio and research and development for all HP Large Format Printing products at WW level, including HP DesignJet, HP PageWide XL, HP Latex and HP Stitch printers. HP leads this very dynamic market by bringing continuous innovation to our customers. The Marketing team responsible for Large Format Printing is working closely with the Large Format Business Unit across Sales, Product Management and Development/R&D.

Job Summary
• This role is responsible for executing a comprehensive data strategy, ensuring data accuracy, integration, and governance, while also leading complex data analysis using advanced statistical methods and analytics tools. The role involves formalizing the goal-setting process for campaigns and digital projects, and providing expertise in optimizing marketing dashboards and data models. Additionally, the role partners with support teams to address data discrepancies, offers actionable recommendations to senior teams, advocates for data and analytics needs, and acts as a conduit between various teams.

Responsibilities
• Executes a comprehensive data strategy for the marketing department, ensuring data integrity and governance.
• Leads complex data analysis using statistical methods, predictive modeling, and advanced analytics tools to uncover trends, correlations, and opportunities.
• Formalizes goal setting and success measurement process for campaigns and digital projects.
• Provides expertise to utilize and help optimizing marketing dashboards and data models.
• Partners with internal and vendor support teams to report and resolve data/campaign discrepancies.
• Provides senior teams with actionable recommendations and strategic plans based on analytical research.
• Participates in advocation for data and analytics needs in business units, market units and country units.
• Applies subject matter expertise and acts as conduit between media, data infrastructure, data sciences and marketing teams.
• Develops and builds productive internal/external working relationships and may provide mentoring and guidance to lower-level employees.


Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Data Analytics, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in market research, customer research or customer experience strategy, or a related field.

Preferred Certifications
• Analytics Certification

Knowledge & Skills
NA

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Sales & Services Entity (ES11)
 

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement