Field Marketing Manager
4 skills required
Job Details
Description
Description
We are seeking a talented, experienced, and data-driven Field Marketer to join our marketing team in North America. In this role, you’ll oversee the success of marketing initiatives for a particular region using a variety of marketing tactics including account-based programs, executive conferences, digital, and targeted field and channel events. This person will work closely with regional sales directors and corresponding sales AVP within the region and will ensure marketing aligns and contributes pipeline growth.
Regional Focused: West
Job Description:
- Strategically develop, manage, and execute field and channel marketing programs and campaigns
- Effectively provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close.
- Working closely with the Channel and Alliance sales teams, create the partner marketing strategy within the region and plan to revenue and pipeline goals
- Serve the primary marketing liaison and point of contact for region’s sales organization working cross-functionally with departments on marketing campaigns including but not limited to: Product Marketing, Demand Generation, Public Relations, Business, and Marketing Operations.
- Own the entire process of event program execution including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc.
- Monitor and measure, and report on the effectiveness on field & channel marketing programs to all key stakeholders while identifying areas for optimization and improvement
- Communicate marketing efforts through sales team calls and Marketing QBRs
- Leverage marketing automation tools for campaign awareness, demand generation, and communications
Success Factors:
- Five years of experience in regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry; experience in related positions and in other industries will also be considered.
- Knowledge and experience in building and executing marketing plans and communications programs.
- Experience in managing the logistics and details associated with the execution of marketing programs and events.
- Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows.
- Ability to interface with all levels in a Sales organization including sales reps, tech consultants, regional managers, and senior leadership.
- Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus.
- Excellent verbal and written communication skills
- Excellent organizational and time management skills.
- Ability to thrive in an entrepreneurial, fast-paced, dynamic organization
We invite you to check out our Instagram Page to gain further insight into the Varonis culture!
@VaronisLife
Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.
#LI-remote
Similar Jobs
Fluence
Houston, Texas, United States (On-Site)
• 4 Months ago
InvenioLSI
Dubai, Dubai, United Arab Emirates (On-Site)
• 5 Months ago
CloudHire
New York, New York, United States (On-Site)
• 5 Months ago
Paytm
Noida, Uttar Pradesh, India (On-Site)
• 5 Months ago
ESL FACEIT Group - EFG
Cologne, North Rhine-Westphalia, Germany (Remote)
• 6 Months ago
Get notifed when new similar jobs are uploaded
Similar Skill Jobs
Warner Bros Discovery
İstanbul, Türkiye (On-Site)
• 4 Months ago
PlayStation Global
Aliso Viejo, California, United States (Hybrid)
• 5 Months ago
JustPlay
Berlin, Berlin, Germany (Hybrid)
• 4 Months ago
PwC
Amsterdam, North Holland, Netherlands (On-Site)
• 5 Months ago
Get notifed when new similar jobs are uploaded
Jobs in United States
AI Fund
United States (Remote)
• 5 Months ago
Fluence
Arlington, Virginia, United States (Hybrid)
• 5 Months ago
PlayStation Global
Los Angeles, California, United States (On-Site)
• 6 Months ago
Salesforce
California, United States (On-Site)
• 5 Months ago
Penumbra
Roseville, California, United States (On-Site)
• 4 Months ago
Visa
Ashburn, Virginia, United States (Hybrid)
• 4 Months ago
Get notifed when new similar jobs are uploaded
Marketing Jobs
Mumbai, Maharashtra, India (On-Site)
• 4 Months ago
Assystems
Aix-en-Provence, Provence-Alpes-Côte D'Azur, France (On-Site)
• 5 Months ago
Match Group
London, England, United Kingdom (Hybrid)
• 5 Months ago
TruPlay Games
Austin, Texas, United States (On-Site)
• 4 Months ago
Get notifed when new similar jobs are uploaded
