Digital Marketing & Analytics Manager

Digital Marketing & Analytics Manager

We have launched an interactive content Platform for children. Our platform resonates with our 4 Foundations of Fun, Beauty, Excellence, and God’s Truth. Children spend countless hours on screens. There is hardly any faith-based content in the app stores. TruPlay is an engaging and transformative entertainment platform that invites you into a world of hope and God’s truth. It features faith-based games bringing the Bible to life for the whole family.

TruPlay,  join us today and play in the light.

Responsibilities: 

• Analytics and Metrics
  • Connecting with and importing relevant data from disparate data sources (AppStore Connect, Stripe, Google Play, etc)
  • Analytics dashboard creation to visualize relevant data and trends
  • Acquisition Cost: Measure how much it costs to acquire a new subscriber.
  • Lifetime Value (LTV) and Average Order Value (AOV): Estimate how much revenue a subscriber will bring in at POS and over the duration of their subscription. 
  • Channel Performance: Monitor which acquisition channels are the most effective and allocate resources accordingly.

• Audience Research and Creation
  • Prospecting
  • Retargeting/Remarketing
  • Lookalikes
  • Competitors

• MarTech Integrations
  • Google Tag Manager
  • Tracking Pixels
  • Event tagging
  • User-story and acceptance criteria creation for dev teams

• Paid Channels
  • PPC (Pay-Per-Click) Advertising: Ads on search engines like Google.
  • Social Media Advertising: Ads on platforms like Facebook, Instagram, or LinkedIn.
  • Affiliate Marketing: Partners promote your service in exchange for a commission on each acquired subscriber.

• Conversion Optimization
  • Landing Pages: Design landing pages tailored to different segments or acquisition channels.
  • A/B Testing: Continuously test different aspects of your acquisition process (ad copies, landing page designs, call-to-action buttons) to find out what works best.

• Funnel Dynamics & Analysis
  • Understand where potential subscribers drop off & optimize those stages.

About TruPlay Games: 

Raising happy, healthy kids is more difficult than ever in the digital age, where screens dominate children's time and attention. The games and social interactions that used to aid in childhood development have now been replaced with an unending barrage of questionable, even TOXIC, content that targets kids through their screens. Anxiety, depression, and suicide rates among kids are now at all-time highs, and belief in God has fallen precipitously from generation to generation. 

TruPlay is a fast-growing, faith-first, multi-media company on a mission to reverse the negative trends affecting the youngest generation by meeting them where they are with a world-class mobile app loaded with the highest quality games and entertainment that are all designed to build character and nurture faith.

TRUPLAY in the App Store

• Truplay’s Core retention KPI’s are double that of Minecraft and Roblox.
• Truplay is live in the App Store with over 100 hrs of content and a 4.5 star rating.
• Truplay has endorsements from Huckabee show, FoxNews segment, the Billy Graham Evangelical Associationm Promise Keepers, Kim Walker-Smith and many other fantastic Christian leaders.
• A world class team with multiple exits, deep experience, and success in gaming, art, tech, and storytelling.

Travel Requirements:

• Ability to travel to Austin (or any location that may be requested) as required by Leadership

Location:

Our office is located in Austin, Texas. This position is an in-office / on-site position.   

Benefits:

• Medical, Dental, Vision
• 401k Plan
• Disability Insurance
• Life Insurance
• A Weekly company provided lunch (Austin)
• Friday, work from home (on-site employees)
• Energy drinks & snacks
• Access to Chaplains

To Apply:

Please visit:  https://truplaygames.bamboohr.com/careers