Division Marketing Manager

Job Type- Fulltime

Location- Ashram Road, Ahmedabad

Position Summary:

We are seeking a skilled Division Marketing Manager to oversee the marketing strategy for one or more of our key divisions. The ideal candidate will have experience marketing professional services and developing campaigns and narratives for B2B services. Under the direction of the Director of Marketing, this position will work closely with division leaders to build the go-to-market strategy and execute integrated marketing campaigns and other programs to drive awareness, create demand, and generate new pipeline

Key Responsibilities:

• Serve as a strategic partner to division leadership, driving development of go-to-market strategies and integrated marketing plans that deliver on business goals and objectives.
• Collaborate with marketing, division leadership, and other subject matter experts to understand the business objectives, services, and value propositions that serve as the foundation for the go to market strategy.
• Collaborate with internal content, creative, and digital resources, and external vendors to create and communicate campaign plans, influence outcomes, and drive successful end-to-end campaign execution.
• Maintain a deep understanding of the target audience and how best to engage them.
• Develop campaign briefs that define objectives, scope, budget, audience, strategy, tactics, and metrics, and communicate them clearly to all stakeholders.
• Focus on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer's journey.
• Work with resources and vendors to develop marketing content, sales collateral, advertising, blogs, emails, infographics, social posts, video, case studies, sponsorships, custom events and other assets needed to drive campaigns.
• Drive marketing programs across SEO, paid social, paid search, organic social, ABM, events, webinars, and website copy.
• Track budget and spend to analyze the ROI of marketing programs, with the goal of reducing cost per acquisition and increasing pipeline and revenue.
• Monitor and evaluate goals and KPIs per campaign initiative and support regular reporting and optimization based on results.
• Ensure division leadership and other stakeholders have consistent visibility into marketing initiatives, project timelines, and key results.
• Partner with sales and business development teams to enable alignment across all campaigns and initiatives. Ensure sales tools like key messaging and content aligned to buying stage are avalaible to support bottom of the funnel efforts.
• Partner with Account Managers to develop campaigns and other initiatives to optimize the customer experience and drive retention and loyalty initiatives.
• Ensure adherence to brand guidelines and consistency of our brand image across all platforms and materials.

Competencies & Skills

• Bachelor’s or advanced degree in Marketing, Communications, or related field
• 5 years of experience in B2B services marketing and/or a solid understanding of professional services, or outsourcing business.
• Excellent at grasping highly technical concepts and creating marketing content and communications that have value and are easily understood.
• Demonstrated success with the development and execution of marketing campaigns that drive awareness, build reputation and expand client relationships.
• Experience working with internal shared services to achieve goals.