Manager - Product Content

The Product Content Manager at Dream11 leads content efforts across various product areas. The role requires a deep understanding of the Dream11 product, target audience, and available marketing channels. Responsibilities include identifying communication gaps using data, creating engaging copy for multiple channels (push notifications, in-app communication, stories, WhatsApp, email, etc.), setting efficient workflows, managing App Store Optimization (ASO) and SEO efforts, and developing innovative content solutions using a data-driven approach. Close collaboration with Product Marketing Managers, Product Managers, and Graphic Designers is crucial. The ideal candidate possesses 3+ years of experience in digital consumer products and strong knowledge of relevant marketing platforms.