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Senior Analyst - Programmatic

Tamil Nadu, India (Hybrid)

Senior Analyst - Programmatic

2 Months ago • 2-4 Years • Campaign Management

About the job

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Job Description

This role involves supporting campaign setup, pacing adjustments, and performance evaluation for Programmatic, Social, or Search campaigns. Key responsibilities include building end-of-campaign evaluations, creating tactical plans, and working closely with Account Managers. Must have experience in campaign management and performance analysis.

Must have:

Programmatic Campaigns
Campaign Management
Performance Analysis
Campaign Pacing

Good to have:

Social Media
Search Marketing
Tag Management
Brand Safety

Perks:

Hybrid Work
Full-Time Role

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About the job

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Title:

Senior Analyst - Programmatic

Job Description:

Key responsibilities:

Supports in the delivery of Programmatic, Social or Search campaigns

Applies daily campaign pacing adjustments to deliver campaign budgets and performance

Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns

Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness

Supports campaigns set up, tag management, brand safety set up, performance and pace fluctuations

Works closely with Account Managers to set up campaigns across various platforms

Manages the time management flow, from delivery of creative assets to setup the campaigns on time

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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About The Company

Dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.