Marketing Operations Manager

Description

Key Responsibilities

• Campaign Operations: Oversee and manage end-to-end campaign operations on SFMC, ensuring efficient and timely execution. Collaborate with marketing teams to align campaign objectives with business goals.
• Project Management: Lead and manage project timelines, resources, and tasks for campaign workflows, ensuring smooth operation from planning through execution and reporting.
• Reporting & Analytics: Track, measure, and report on the performance of marketing campaigns. Develop and maintain campaign dashboards using tools like Incorta, Tableau, and SFMC Analytics, providing insights into KPIs, engagement, and conversion.
• SQL & Data Management: Utilize SQL to pull and analyze customer data for segmentation, reporting, and performance measurement. Ensure data accuracy and integrity across campaigns.
• SFMC Platform Knowledge: Leverage SFMC’s studios—such as Journey Builder, Automation Studio, Email Studio, and Audience Builder—for campaign operations and reporting. Ability to coordinate technical resources as needed for complex requirements.
• Strategic Collaboration: Partner with cross-functional teams, including marketing, data analytics, and creative teams, to develop integrated campaigns that align with the broader marketing strategy.
• Optimization & Best Practices: Drive optimization initiatives by implementing A/B testing, analyzing campaign performance, and recommending best practices for deliverability, engagement, and conversion.
• Compliance & Data Privacy: Ensure all campaigns adhere to relevant data privacy regulations (e.g., GDPR, CAN-SPAM) and company policies.

• Bachelor's degree in marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in marketing operations, specifically in managing campaigns on SFMC.
• Proficiency in SQL for data segmentation, reporting, and analytics.
• Strong familiarity with SFMC's studios (e.g., Journey Builder, Automation Studio, Email Studio); hands-on expertise is a plus but not required.
• Proven experience with project management and the ability to drive projects from start to finish.
• Skilled in data visualization and analytics, with experience building dashboards on platforms like Tableau, Incorta, or similar.
• Strong understanding of marketing strategy and ability to analyze and interpret campaign data to inform business decisions.
• Excellent communication and collaboration skills, with an ability to work effectively across departments and present insights to stakeholders.

Preferred Skills

• Experience with other Salesforce platforms (e.g., Sales Cloud, Service Cloud) is advantageous.
• Knowledge of marketing automation best practices, A/B testing, and marketing funnel optimization.
• Familiarity with regulatory compliance and data privacy requirements, including GDPR and CAN-SPAM.