Product Marketing Manager

4 Hours ago • 4 Years + • Marketing • Campaign Management

Job Summary

Job Description

The Product Marketing Manager will be responsible for planning and executing player acquisition, engagement, and retention campaigns across various channels (emails, push notifications, in-app campaigns). This includes developing limited-time offers, promotions, and seasonal content. The role requires leveraging data insights from platforms like Google Analytics and Clevertap to optimize campaigns, run A/B tests, and make data-driven decisions. Collaboration with cross-functional teams (Analytics, Product, Design) is crucial for seamless campaign execution and addressing any live event challenges. The ideal candidate possesses 4+ years of mobile gaming marketing or campaign management experience, with LiveOps experience being a plus. A deep understanding of player behavior and a passion for mobile gaming are essential.
Must have:
  • 4+ years mobile gaming marketing experience
  • Knowledge of player acquisition & retention strategies
  • Experience with campaign management tools & analytics platforms
  • A/B testing and data-driven decision-making skills
  • Strong communication & collaboration skills
Good to have:
  • LiveOps experience
  • Familiarity with Tableau dashboards
Perks:
  • Comprehensive benefits package (medical, PF, NPS)
  • Paid time off
  • Company holidays
  • Expense reimbursement

Job Details

Join Skillz and Level Up Your Career!

Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition.

Life @ Skillz

  • Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value and make a difference in the world.
  • Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes coverage for medical expenses for both you and your entire family. Additionally, take advantage of tax benefit options (PF & NPS), expense reimbursement, and more.
  • Perks: We believe in enhancing your work experience. We offer competitive paid time off (PL & sick/casual) & company holidays to help you recharge and pursue your passions.

Why Skillz?

  • Pioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneers of skill-based competition, partnered with industry titans like UFC, NFL, T-Mobile, Buzztime, Bowlero, while also hosting renowned events like the Game Developer Conference (GDC). Join us in transforming the way people play games and building the home of competition for all.
  • Impact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about.
  • Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
  • Talent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, and more.

The Future of Gaming Awaits!

The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future.

Job Description:

We are seeking an Product Marketing Manager for our LiveOps team who will play a key role in executing and delivering engaging in-game events, promotions, and campaigns to boost player acquisition, engagement, and retention. This role is perfect for someone who thrives on data-driven insights, creativity, and optimizing player experiences. You will collaborate with cross-functional teams such as Analytics, Product, and Design to ensure the seamless execution of campaigns and initiatives.

  • Plan and execute player acquisition, engagement, and retention campaigns, including emails, push notifications, in-app campaigns, and more.
  • Develop limited-time offers, promotions, and seasonal content to drive player activity and monetization.
  • Maintain campaign calendars and ensure the timely execution of events.
  • Use data insights to optimize campaigns and provide recommendations for improvements.
  • Run A/B tests, track key metrics, and deliver actionable results based on findings.
  • Collaborate with Analytics, Product, and Design teams to integrate campaigns seamlessly.
  • Address any issues or challenges that arise during live events, ensuring a seamless player experience.
  • Communicate event plans, objectives, and post-event insights clearly to internal teams.

What we are looking for:

  • 4+ years of experience in mobile gaming marketing or campaign management. LiveOps experience is a plus.
  • Strong knowledge of player acquisition, retention, and monetization strategies.
  • Experience with campaign management tools and analytics platforms (e.g., Google Analytics, Clevertap, AppsFlyer).
  • Proven experience in A/B testing and data-driven decision-making.
  • Strong communication and cross-functional collaboration skills.
  • Familiarity with Tableau dashboards and leveraging data to make campaign decisions is a plus.
  • Passion for mobile gaming and a deep understanding of player behavior.

Join Skillz and Let's Redefine the Boundaries of Gaming!

Together, we'll create a world where skill, passion, and innovation thrive. Join our team and be part of the journey. We look forward to having you on board!

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance .

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About The Company

Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month.

Skillz has also earned recognition as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, San Francisco Business Times’ Best Places to Work, and the #1 fastest-growing company in America on the Inc. 5000.  

We’re building a groundbreaking company that's pioneering an entirely new industry, and we're searching for top-notch people to join our mission. If you’re up for the challenge, we’d love to meet you!

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