Digital Marketing Manager

1 Year ago • 6-8 Years • Marketing

Job Summary

Job Description

This role requires a data-driven inbound and outbound marketer to manage the majority of the marketing funnel. Responsibilities include attracting target traffic, converting traffic into leads, and nurturing leads to become customers. The role involves managing various digital marketing channels (LinkedIn, Facebook, B2B channels, etc.), creating a content calendar (blog posts, whitepapers, webinars, etc.), managing social media presence, engaging in relevant social discussions, collaborating with other marketers, executing multi-channel marketing campaigns (SEO, PPC, social, email, events), optimizing marketing automation and lead nurturing, establishing closed-loop analytics with sales, and creating monthly reports. The ideal candidate will have experience with marketing automation and blogging software, Google AdWords/Bing, and search engine marketing. HubSpot Inbound Marketing certification or account-based marketing experience is a plus.
Must have:
  • Inbound & outbound marketing expertise
  • Strong data analysis skills
  • Content creation & calendar management
  • Social media management & engagement
  • Multi-channel campaign execution
  • Marketing automation proficiency
  • Lead generation & customer acquisition
  • Excellent communication & interpersonal skills
Good to have:
  • HubSpot Inbound Marketing certification
  • Account-based marketing experience

Job Details

About the job

Job Description

We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Inbound + Outbound Digital Marketing duties and responsibilities -

  • Super Guru to use “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale
  • Strong in strategy and work hard to achieve the result out of it. Showcase the skills which team can replicate from leader at every point
  • Build and manage a rich content/editorial calendar that attracts a qualified audience in B2B market (including blog posts, whitepapers, reports, webinars, infographics, etc.)
  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Quora, YouTube and additional channels relevant for B2B services.
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
  • Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports B2B marketing goals.
  • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
  • Track, measure, and analyse all initiatives to report on social media ROI.
  • Conducting customer, competitor, and product research
  • Create monthly reports to analyse monthly activities
  • Propose new and improved inbound marketing campaign ideas
  • Driving lead generation and customer acquisition in a global environment

Desired candidate requirement -

  • HubSpot Inbound Marketing certification or experience in account-based marketing would be an added advantage
  • Excellent communication and interpersonal skills
  • Creative thinker and problem solver
  • Efficient organizational and time management skills
  • Data driven and research oriented
  • Proficiency in marketing automation and blogging software features
  • Proficiency with Google AdWords, Bing, etc and search engine marketing.

Similar Jobs

MURKA - Affiliate Lead

MURKA

(Remote)
1 Week ago
2K - Mobile LiveOps Marketing Manager, Japan

2K

Tokyo, Japan (Hybrid)
8 Months ago
DMarket - Sr. Front-end Developer

DMarket

Ukraine (Remote)
1 Week ago
Saviynt - Senior Manager- Self-Service & Knowledge

Saviynt

Bengaluru, Karnataka, India (Hybrid)
5 Months ago
Fugo Games - Growth Specialist

Fugo Games

İstanbul, Türkiye (On-Site)
1 Month ago
Logitech - Cluster Category Manager –  Gaming categories

Logitech

Tokyo, Japan (On-Site)
5 Months ago
Thatgamecompany - Marketing Project Manager - China

Thatgamecompany

Shanghai, Shanghai, China (On-Site)
6 Days ago
ComeOn Group - PPC Specialist

ComeOn Group

London, England, United Kingdom (Hybrid)
6 Days ago
NVIDIA - Senior Technical Marketing Engineer - AI Infrastructure

NVIDIA

Canada (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

CLO Virtual Fashion  Inc  - Brand Communication Manager

CLO Virtual Fashion Inc

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Fundamentalvr-2 - VP of Marketing

Fundamentalvr-2

London, England, United Kingdom (Hybrid)
6 Days ago
ByteDance - Marketing Operations and Campaign Specialist

ByteDance

Singapore (On-Site)
6 Days ago
Trek - SEO Manager

Trek

Haryana, India (On-Site)
1 Month ago
GAMURS Group - SEO Specialist

GAMURS Group

Belgrade, Serbia (On-Site)
1 Month ago
GAMURS Group - Digital Content Producer

GAMURS Group

Belgrade, Serbia (On-Site)
1 Month ago
KAYAK - Freelance Localization Specialist - All languages

KAYAK

Berlin, Berlin, Germany (Remote)
8 Months ago
WebFX - Remote Copywriter: Legal

WebFX

Philippines (Remote)
5 Months ago
CloudHire - Digital Marketing Executive

CloudHire

Maharashtra, India (Remote)
1 Week ago
Epic Games - Knowledge Manager

Epic Games

United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Maharashtra, India

Paytm - Key Account Manager / Senior Key Account Manager  Chandigarh

Paytm

Chandigarh, Punjab, India (On-Site)
4 Months ago
Analog Devices - CAD Engineer

Analog Devices

Bengaluru, Karnataka, India (On-Site)
6 Months ago
CloudHire - Salesforce Developer L5/6 (Vlocity)

CloudHire

Pune, Maharashtra, India (Remote)
6 Days ago
Aristocrat Gaming - Analyst - Accounts Payable

Aristocrat Gaming

Gurugram, Haryana, India (Hybrid)
2 Weeks ago
Sportskeeda - Gaming Writer

Sportskeeda

India (Remote)
4 Months ago
CloudHire - Scala Architect

CloudHire

India (Remote)
1 Week ago
Nagarro - Associate Staff Engineer, Cloud

Nagarro

Hyderabad, Telangana, India (On-Site)
5 Months ago
Zapak Digital Entertainment Limited -  Software Engineer - Backend (Java, AI, and ML Tools)

Zapak Digital Entertainment Limited

Pune, Maharashtra, India (On-Site)
1 Month ago
ICE - Software Engineer II

ICE

Pune, Maharashtra, India (Hybrid)
4 Months ago
Vigaet - Full stack Developer

Vigaet

Bengaluru, Karnataka, India (On-Site)
1 Year ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

The Walt Disney Company - APAC Publicity Intern

The Walt Disney Company

Singapore, Singapore (On-Site)
1 Month ago
InMobiInMobi - Senior Associate - Product Marketing

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
1 Month ago
PwC - Consultant senior SAP Manufacturing | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Netflix - APAC Ads B2B Scaled Programs Marketing Manager

Netflix

Singapore, Singapore (On-Site)
2 Months ago
ByteDance - Payment Growth and Marketing Strategy Lead- Global Payment

ByteDance

Jakarta, Jakarta, Indonesia (On-Site)
5 Months ago
Bigger Games - Marketing Artist

Bigger Games

İstanbul, Türkiye (On-Site)
3 Months ago
Codeway - Marketing Artist

Codeway

İstanbul, Türkiye (On-Site)
2 Months ago
Xsolla - Product Marketing Manager

Xsolla

Cyprus (Hybrid)
6 Days ago
Google - Senior Data Insights Lead, People with Disabilities

Google

São Paulo, State Of São Paulo, Brazil (On-Site)
3 Months ago
The Walt Disney Company - Manager Media Insights (B2B Marketing)

The Walt Disney Company

Munich, Bavaria, Germany (Hybrid)
6 Days ago

Get notifed when new similar jobs are uploaded

About The Company

Established in 2009 to provide leading technological resources for the healthcare industry, OSP has grown and succeeded in many healthcare subindustries, including telehealth, remote patient monitoring, EHR, interoperability, medical billing, RCM, etc.


With four corporate offices spread across two continents, we have harnessed innovation and the latest technologies to develop over 700 customized systems for diverse clients.


OSP’s expertise spans front-end & back-end development, mobile & web applications, UI/UX, robotic process automation, Enterprise Product Engineering, and a host of other technology services to help our healthcare clients build their applications faster and better. We provide an on-demand technical resource to help you throughout the health software development life-cycle for industry-leading results.

Maharashtra, India (On-Site)

View All Jobs

Get notified when new jobs are added by Osplabs pvt ltd

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug