Market Development Manager (APAC)

1 Month ago • All levels

Job Summary

Job Description

The Market Development Manager for APAC will drive market penetration in key APAC regions, collaborating with commercial teams to roll out existing activities and identify new opportunities. The role involves in-depth understanding of local culture, market research, and competitive landscapes. The ideal candidate will research, analyze, and present recommendations for geographical expansion to Senior Management, and co-lead the execution of expansion projects. This will require strong organizational and communication skills, industry knowledge, and a curious mindset to generate new partnerships and business activities. This individual will also be responsible for creating and updating sales pitch decks, leading partner marketing initiatives, and collaborating with internal and external stakeholders like legal, marketing, and finance. They will also need to stay informed of industry trends and conduct relevant analysis.

Must have:

Generate new partnerships and business activities across APAC
Conduct market studies and define entry strategies
Present recommendations to Senior Management
Collaborate with internal and external stakeholders
Keep abreast of key industry trends and market research
Create and update sales pitch decks
Lead partner marketing initiatives

2 skills required

2 skills required for this role

Add these skills to join the top 1% applicants for this job

communication

market-research

Job Details

About Moonbug Entertainment

Thank you for considering the Market Development Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBCiPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29 IPs and 100+ brand partners. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.

The Role

This role will support and drive the penetration into key markets in APAC working alongside all commercial teams (ad sales, L&M, distribution and other adjacent). Based on an in-depth understanding of local culture, conditions and competitive landscape, the ideal candidate will help roll-out existing activities of Moonbug and identify new opportunities and partnerships in territories such as Greater China, Japan, Korea, Indonesia, India & ANZ.

With strong organisational and communication skills they will leverage industry knowledge and trends to advise on developing new business opportunities and execute them. With a curious mindset and out of the box thinking, they will conduct research to gain a profound understanding of key success factors in market. Based on relevant and strong analysis they will deduct, map and present clear recommendations to Senior Management for further geographical expansion.

The role will then co-lead the actual execution of such expansion projects partnering with Moonbug’s commercial teams and other key stakeholders in the organization such as Creative, Production, Legal, Marketing or Finance.

Responsibilities

Generate new partnerships and business activities across APAC
Conduction of market studies and definition of entry strategies through extended research, interviews and relevant analysis
Present recommendations to Senior Management in partnership with Moonbug’s commercials teams (Ad Sales, L&M, Distribution, other adjacent)
Collaborate with key internal and external stakeholders including legal, marketing, finance, consumer products, production and creative development
Keep abreast of key industry trends and market research
Create and update sales pitch decks with relevant market information to support the sales process
Lead the partner marketing initiatives with clients in APAC, working alongside the distribution team