Market Development Manager (APAC)

About Moonbug Entertainment

Thank you for considering the Market Development Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBCiPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29 IPs and 100+ brand partners. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

The Role

This role will support and drive the penetration into key markets in APAC working alongside all commercial teams (ad sales, L&M, distribution and other adjacent). Based on an in-depth understanding of local culture, conditions and competitive landscape, the ideal candidate will help roll-out existing activities of Moonbug and identify new opportunities and partnerships in territories such as Greater China, Japan, Korea, Indonesia, India & ANZ.

With strong organisational and communication skills they will leverage industry knowledge and trends to advise on developing new business opportunities and execute them. With a curious mindset and out of the box thinking, they will conduct research to gain a profound understanding of key success factors in market. Based on relevant and strong analysis they will deduct, map and present clear recommendations to Senior Management for further geographical expansion.

The role will then co-lead the actual execution of such expansion projects partnering with Moonbug’s commercial teams and other key stakeholders in the organization such as Creative, Production, Legal, Marketing or Finance.

Responsibilities

• Generate new partnerships and business activities across APAC
• Conduction of market studies and definition of entry strategies through extended research, interviews and relevant analysis
• Present recommendations to Senior Management in partnership with Moonbug’s commercials teams (Ad Sales, L&M, Distribution, other adjacent)
• Collaborate with key internal and external stakeholders including legal, marketing, finance, consumer products, production and creative development
• Keep abreast of key industry trends and market research
• Create and update sales pitch decks with relevant market information to support the sales process
• Lead the partner marketing initiatives with clients in APAC, working alongside the distribution team