Product Designer, Growth

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

About the role

As a member of the Growth team, you'll play a key role in driving business outcomes by helping users find increased value and efficiency with GitLab. Results for customers is at the top of our values hierarchy because we know that our customers’ success directly drives ours. Ensuring a frictionless experience for users who want to get started, trial, purchase, and explore new features is essential to delivering results for our customers. As a designer in this space, you’ll be instrumental in making that happen.

Currently, the Growth team is working to increase the adoption of GitLab Duo, our AI solution that supports developers across the entire software development lifecycle. You’ll work with the team to make it easier for customers to start a free trial, discover new features, and find value with Duo.

Looking ahead, your focus will be on onboarding and adoption across GitLab's core platform. Your user-centered approach will be crucial in key areas such as user registration flows, onboarding for free and paid customers, feature discovery, and trials. The Growth team works across the product, offering a variety of interesting and challenging opportunities to explore new product areas and contribute to their success.

Here are some links with extra information:

• Product Design team page
• Pajamas design system
• Duo Adoption roadmap

What you’ll do:

• You’ll work alongside UX Researchers, Product Managers, and Engineers to iterate on new features within the GitLab product.
• You’ll collaborate with teams across the product to help improve the discoverability and adoption of features in their product areas.
• You’ll communicate your design thinking and ideas through wireframes, prototypes, user flows, mockups, and high-fidelity visual designs.
• You’ll help develop hypotheses and establish clear success metrics to test new features or product changes and determine their impact on user experience and business outcomes.
• You’ll engage with our user base and the wider GitLab community to understand their pain points and work toward long-term fixes that enable them to succeed with their goals.
• You’ll undertake usability testing to validate your thinking. (We’ve got an excellent team of UX Researchers who can offer guidance, as needed.)
• You’ll contribute to our Design System, alongside the rest of the UX team and the GitLab community as a whole.

What you'll bring:

• Must have experience working on a B2B SaaS product as a Growth designer, or working in a growth-relevant area such as onboarding, user acquisition, free-to-paid conversion, feature adoption, etc.
• Practical knowledge of product experimentation and the ability to apply data in design decision-making.
• Familiarity with DevSecOps and the SDLC.
• Experience collaborating with cross-functional teams (product management, engineering, research).
• Experience conducting your own research with a variety of methods, and strong decision making skills for when to do research.
• Solid visual design skills with the ability to balance leveraging the design system and recognising when a unique component is needed.

About the team

Product Design supports the teams at GitLab by becoming experts in our stage group, educating ourselves about the entire product, and staying engaged with user and business goals. We partner closely with our stable counterparts in Product Management and Development. As Product Designers, we are the owners of design judgment. We start with a problem to solve and always first consider what the best experience for the user would be.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget 
• Parental leave 
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.