Senior Associate Brand Manager

Delivers sustainable business results by leveraging Market Segment Foundations to identify & align company’s priority market segments. Synthesizing data and prioritizing all insights and socializing the ones with scale. Manages, plans, designs, develops, and implements organization's marketing plan for assigned product by establishing effective selling strategies. Provides territory analysis of competition and potential to Sales and Marketing management.

Responsibilities:
SKU Vetting/Systems Work

• Bi-weekly meeting with cross-functional team. Ongoing creation of skus in systems
• Amazon code, Canada Bill 96 codes
• Review of current product SKU portfolio to determine proactive delists needed based on low distribution/margin/business impact SKUs

A&CP Budget

• Monthly meetings with A&CP Finance (Mid-Month, Pre-Month End & Month-End)
• Monthly meeting with Packaging/I&A/S&I leads to understand changes to in-year project needs on A&CP budget
• Ongoing: PO approvals, budget tracking, mixer tracking

Dry Claims Management/ ETQ systems management

• Biweekly meetings across Dry/FW with cross-functional team to discuss existing claims updates or new claims creation
• Ongoing: managing claims in ETQ

2025 Dry Packaging Graphics

• Quarterly CP QBRs to review last quarter’s program performance to evaluate ongoing optimizations needed
• Ad hoc meetings with Digital Incentives team to discuss quarterly DNC/Ibotta plans & ongoing test n' learns
• Ongoing: Review/approval of DNC/Ibotta proposals; provide CP team with needed SKU lists and pack assets for launch; review/optimize performance with test n' learns

Email CRM

• Participate in Biweekly meetings with ListEngage (deployment agency) to review active email workstreams and tickets
• Participate Biweekly meetings with (company internal email strategist) to review strategy and ongoing optimizations needed to adhoc and email journeys
• Ongoing meetings with email creative agency to review/approve upcoming adhoc email creative

Organic Social & Influencer

• Weekly meetings with MBH to discuss current/next month social post strategy, influencer strategy & community management opportunities
• Ongoing: review/approvals of upcoming social content calendar; provide MBH with needed assets and/or products for production & influencer outreach

Website

• Weekly meetings with company Web team to discuss active tickets on product website
• Ongoing: adhoc discussions with company One & Publicis SEO team on optimizations needed

Ratings & Reviews/Complaints Reporting

• Biweekly Family Care complaints meetings

BazaarVoice Sampling

• Weekly BazaarVoice reporting meetings
• Ongoing: Bi-monthly core sampling campaign

Shopper PDP/Copy

• Renew Shopper Toolkit as part of future year Content Planning (i.e. for 2026 P1 Toolkit)

Seeking:

• Someone who will be project oriented.
• Perform ad hoc Neilson reporting.
• Discreet streams within marketing activations. Make sure the coupon plans are activated on time and on strategy.
• Someone who does project-based work.
• Someone who has marketing training - could be through a school program, or an assistant brand manager (1+ years of Experience).
• Bachelors degree

Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.