Senior Market & User Research Manager

2 Days ago • 5 Years +

Job Summary

Job Description

As a Senior Manager specializing in Quantitative research, you will use your research design and data analysis skills to gain insights for top profile games. You will collaborate with internal teams to understand their needs, design research plans, and analyze data from multiple sources to provide recommendations. Your responsibilities include conducting market analysis, managing projects, suggesting game optimizations, and formulating publishing strategies. You'll also stay updated on industry trends and champion consumer research. The role involves client interaction and independent research.
Must have:
  • 5+ years of quantitative market and user research experience
  • Experience with primary research methods and third-party databases
  • Bachelor's degree in psychology or a quantitative field
  • Experience conducting quant research and analysis
  • Proficiency in statistics software like SPSS or Q
  • Experience managing large datasets and multi-country research
  • Proficiency in Office software (PPT, Excel)
  • Strong learning ability and communication skills
Good to have:
  • Experience in advanced analytics (market sizing, segmentation)
  • A passion for gaming and staying updated on genres and platforms

Job Details

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

As a Senior Manager specialized in Quantitative research you will leverage your expertise in research design and data analysis to extract actionable insights that can support top profile games (both live and in production).   Your day-to-day activities vary; and you will deliver recommendations based on your knowledge and findings to a large array of internal specialists: publishing teams, game creation teams, product & brand marketing; etc:

Your everyday missions will include:

  • Liaise with internal departments to gather their research needs and provide appropriate quantitative research solutions
  • Translate business needs into research plans and develop questionnaires that meet the objectives of the study
  • Conduct market analysis for any upcoming games, using data analytics tools
  • Manage a project from A to Z with the support of internal and external toolsets
  • Support top profile game by providing suggestions for optimization, iteration, and polishing on game’s relating businesses in the globe, and help to formulate publishing strategy
  • Analyze data from multiple sources, and provide recommendations tailored to different departments and levels
  • Write clear, inspiring and actionable insight stories for stakeholders using data support
  • Stay up to date with developments in the mobile and PC/console game industry and beyond with particular attention to trends, social media, consumer behavior, and data/analytics
  • Champion consumer research across the company and foster a culture of decision-making based on consumer needs
  • Work in an agile and international environment
  • This role is both client facing and expected to conduct research independently

Who We Look For

  • Minimum 5 years of experience in quantitative market and user research, with proficiency in various primary research methods and utilization of third-party databases.
  • Background from a market research agency or a video gaming company
  • Minimum requirement of a bachelor's degree or higher in experimental/social/cognitive psychology, or any quantitative field
  • Extensive experience in conducting quant research and analysis from A to Z
  • Strong proficiency in statistics software tools such as SPSS or Q
  • Extensive experience in managing large data sets and multi country research
  • Proficiency in Office software, including PPT and Excel.
  • Demonstrate strong learning ability, effective communication skills, self-motivation, teamwork, self-management, and execution skills.
  • Possess an open-minded and innovative mindset, accepting challenges and capable of multitasking.
  • Preferred experience in advanced analytics (market sizing, segmentation, pricing strategy, marketing mixed modelling etc)
  • A genuine passion for gaming, keeping up-to-date with a wide range of genres and platforms is a plus

 #LI-AW1

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Similar Jobs

Varonis  - Backend Developer (Python, Go)

Varonis

Herzliya, Tel Aviv District, Israel (Hybrid)
5 Months ago
Veeam Software - Technical Account Manager

Veeam Software

Rome, Lazio, Italy (Hybrid)
1 Month ago
appier - Software Engineer, Site Reliability Engineering

appier

Taipei City, Taiwan (On-Site)
2 Weeks ago
Applike Group - Data Analyst (Gaming)

Applike Group

Hamburg, Hamburg, Germany (Hybrid)
1 Month ago
ISS Stoxx - Data Analyst

ISS Stoxx

Mumbai, Maharashtra, India (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Next Level Business Services - JD Edwards Master Data Management (MDM)

Next Level Business Services

Jersey City, New Jersey, United States (On-Site)
7 Months ago
bytedance - Senior Technology Internal Auditor (Global Technology Audit)

bytedance

Singapore (Hybrid)
1 Month ago
Google - Executive Engagement Partner

Google

Tokyo, Japan (On-Site)
1 Month ago
Travel HR Portal - Data Advanced Insight Analyst

Travel HR Portal

Chicago, Illinois, United States (Hybrid)
2 Days ago
London stock Exchange - Senior PMO Lead, Finance Change

London stock Exchange

Colombo, Western Province, Sri Lanka (On-Site)
1 Week ago
Tesla - Electrical Engineer - Motor Insulation System

Tesla

Athens, Greece (On-Site)
3 Months ago
entrata - API Specialist

entrata

Pune, Maharashtra, India (Hybrid)
1 Month ago
ISS Stoxx - ESG Junior Data Analyst

ISS Stoxx

Mumbai, Maharashtra, India (On-Site)
2 Weeks ago
PwC - Senior Associate_AI Engineer_Data & Analytics_Advisory_PAN India

PwC

Kolkata, West Bengal, India (On-Site)
8 Months ago
Version1 - Databricks Engineer

Version1

Bengaluru, Karnataka, India (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Paris, Île-de-France, France

Ubisoft - Lead Technical Artist

Ubisoft

Annecy, Auvergne-Rhône-Alpes, France (On-Site)
2 Months ago
Ubisoft - Technical Artist World

Ubisoft

Annecy, Auvergne-Rhône-Alpes, France (On-Site)
2 Months ago
Ubisoft - Tools Programmer

Ubisoft

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
2 Months ago
Condé Nast - Global Assistant Intern

Condé Nast

Paris, Île-de-France, France (On-Site)
2 Days ago
nova quark - Senior AI Gameplay Programmer

nova quark

Paris, Île-de-France, France (Remote)
2 Weeks ago
The Walt Disney Company - HVAC Technician

The Walt Disney Company

Île-de-France, France (On-Site)
2 Months ago
Thales - ALTERNANCE - Coordinator of Digital Processes and Tools - F/H

Thales

Châtellerault, Nouvelle-Aquitaine, France (On-Site)
1 Week ago
Quantic Dream - Engine Programmer

Quantic Dream

Paris, Île-de-France, France (Hybrid)
3 Months ago
Haptic - Senior DevOps Engineer

Haptic

Paris, Île-de-France, France (Remote)
4 Months ago
Assystems - Ingénieur PLM 3DX H/F

Assystems

Dieppe, Normandy, France (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

Shenzhen, Guangdong Province, China (On-Site)

London, England, United Kingdom (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Palo Alto, California, United States (On-Site)

Irvine, California, United States (On-Site)

London, England, United Kingdom (On-Site)

İstanbul, Türkiye (On-Site)

Singapore (On-Site)

Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by Tencent

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug