Social Media Manager

Social Media Manager - TikTok & Twitter/X

Client: AAA Game Studio

Location: Remote

Schedule: M-F 40 hrs/week

Target Start Date: August 2024

Contract Duration: 5 months (possible extension)

Rate: up to $45/hr

Summary: We are seeking a full-time Social Media Manager to help be the social voice for our AAA Video Game. In this role, you will help manage and grow our owned social media channels (with a focus on TikTok and Twitter/X), create social strategies and campaigns, and engage with players on social media platforms. Your focus will be on managing content calendars, scheduling, drafting copy and posting on our social media channels, as well as monitoring analytics and reporting.

Years of Experience Required: 5+ overall years of experience in the field.

Candidate Requirements

• 5+ years of experience in social media strategy planning, goal setting, and implementation.
• Experience managing high volume social media channels for well-known brand or product.
• Experience working in gaming sector preferred.
• Exceptional knowledge of social media, which means you stay up to date with new trends and features *focus on TikTok and Twitter/X platforms
• Understanding of community engagement and audience strategy
• Ability to influence without authority.
• Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
• Copywriting experience for social media and an ability to easily adapt to tone of voice.
• Excellent data analysis and storytelling skills.
• You are an energetic, creative self-starter with superb communication skills, and passion for gaming.
• Understanding of current social media trends, and ability to skillfully drive community growth and engagement.
• You will need to be self-motivated, organized, and able to adapt quickly (as is the nature of social media).

SCOPE OF WORK

• Design and implement social media strategy that resonates with our diverse and global audience and aligned with our AAA Video Game's overarching brand, tone of voice, and social strategy.

• Define channel priorities, set goals and targets, aligning to business goals and audience insights.

• Create social media campaigns for key beats in partnership with our Marketing, PR and Game teams.

• Host content ideation and team brainstorms.

• Generate and publish social content and engage with audiences daily.

• Curate user generated content (UGC) and identify potential influencers, creators, and customer voices to highlight and work with.

• Provide strategic recommendations and support for our Creative Team in conceptualization and execution of assets for social media.

• Track and report on channel and content performance, setting benchmarks and contributing to campaign reporting dashboards. Manage the day-to-day operations of our social media handles, including participating in content brainstorming sessions, keeping an eye on sentiment, responding to comments, creating, and scheduling social media copy, and regular reporting of performance, social listening themes and learnings.