Marketing & Social Media Manager
Job Summary
Job Description
- Social Media Marketing
- Community Management
- Content Creation
- Social Media Analytics
- Graphic Design Skills
- Video Editing Skills
- Social Media Presence
- Comfortable on Camera
- Diversity & Inclusion
- Fast-Paced Environment
8 skills required
Job Details
What You'll Do:
- Develop and implement a comprehensive social media strategy aligned with business goals across platforms.
- Identify target audiences and create strategies to effectively engage them per platform.
- Create, curate, and manage all published content (images, video, written, and audio) across social media platforms (TikTok, Instagram, YouTube, Facebook and beyond)
- Work closely with the team to brainstorm out-of-the-box, groundbreaking ideas for social and guerilla marketing endeavors.
- Engage with followers, respond to inquiries, and foster conversations to build a community around the brand. Develop strong relationships across audiences spanning multi-platforms.
- Address any issues or crises that arise on social media, maintaining the brand’s reputation.
- Track and analyze social media performance metrics to evaluate the effectiveness of strategies and campaigns. Iterate and adapt with the social team.
- Provide regular reports with insights and recommendations for improvement.
- Utilize tools like Sprout Social, Meta Business Suite, and other social media analytics tools to grow and adapt social strategy over time.
- Stay up-to-date with the latest social media trends, tools, and best practices per platform. Adapt accordingly.
- Conduct competitor analysis to identify opportunities for improvement and differentiation.
- Work closely with other departments, such as Content, Product, and Paid Marketing to ensure cohesive messaging and branding.
What You'll Bring:
- 3+ years of experience with social media marketing, buzz marketing, community management and brand awareness online.
- A positive and adaptive personality, with a willingness to jump into account management head first. Thrives in a fast-paced and creative environment.
- A strong self-starter who is inspired to build a brand’s social presence from the ground up.
- Taking inspiration from #booktok, #bookstagram and author communities to inspire a unique content plan. Ability to keep your thumb on trends and upcoming opportunities and jump on them swiftly.
- Excellent written and verbal communication skills.
- Proficient in social media platforms (TikTok, Instagram, Facebook, Twitter, LinkedIn, Threads, Reddit, Discord, etc.) and management tools (e.g., Sprout, Hootsuite, Later).
- Strong understanding of social media KPIs and analytics and how to leverage them.
- Graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.
- Wanted but not preferred: Social media presence.
- Video editing skills (CapCut, TikTok, Reels, Adobe Premiere Pro, etc.)
- Comfortable with being on camera and editing content.
- Creative and innovative thinker with strong organizational and multitasking skills.
- Detail-oriented and capable of meeting tight deadlines.
- Team player with a positive attitude and strong work ethic.
- Ability to work independently and as part of a team.
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About The Company
We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.
Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.
Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.
At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.
We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.
Join us to build the Disney of the 21st Century!
FT1000: #8 Fastest-Growing Company in Europe 2023
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