UA Manager (Networks)

About Nexters

Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark, Game Gears studios. Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures.

About your role

We are looking for a UA Manager to join the Networks Playables team! This is a unique opportunity to become a key specialist who will take full ownership of traffic acquisition for this area. In the team, you will set the direction for development and achieving results. If you are ready not only to handle tasks but also to change the game`s rules — we are waiting for you!

 What you’ll be doing

• Managing traffic acquisition for the Networks Playables division of the mobile project Hero Wars on platforms such as Applovin (the primary channel), Mintegral, Moloco, Unity, and Ironsource
• Maintaining and optimizing current advertising channels
• Establishing and sustaining communication with advertising platform partners, managing reporting, and collaborating on joint projects and tasks
• Working closely with creative producers and analysts to find solutions and implement results into traffic acquisition. Participating in cross-team projects aimed at improving acquisition efficiency, enhancing game/payment metrics, creative performance, and more
• Identifying growth opportunities by generating hypotheses and conducting experiments. Discovering growth points through collaboration with channel managers, studying market trends, analyzing competitors, and historical data from sources, and understanding platform algorithms

We hope that you have

• Experience in managing traffic acquisition on several platforms: Applovin, Mintegral, Moloco, Unity, Ironsource. Experience with other platforms is a plus
• Ability to work with creatives: integrating new creatives into campaigns, analyzing metrics, testing, and applying best practices from the market
• Understanding the basics of auctions and how Networks traffic acquisition channels work
• Strong traffic analysis skills: identifying root causes, drawing the right conclusions, and applying them effectively
• Familiarity with mobile game monetization principles or a willingness to learn in this area
• English proficiency at B2 level or higher.
• Basic analytical skills: knowledge of marketing funnels, statistical significance, minimum sample sizes, and so on

What we offer

• Healthcare
  Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
• Work, life, and balance
  We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
• Sports
  You can choose various sports activities like yoga, football, and volleyball in our official locations.
• Relocation support
  A relocation package is available for you if you decide to join us in one of our official locations.
• Skills improvement
  Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
• Events
  Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.
• Community & ESG
  We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.

Work format

In one of the company's offices in Armenia, Kazakhstan, Cyprus or remotely.