Account Manager - TV Activation

1 Month ago • 4 Years + • Broadcast

About the job

Job Description

This role requires strong analytical skills, technical proficiency, and attention to detail to manage and execute TV commercial airtime schedules. Must have experience with broadcast platforms like Darwin, MediaOcean, and Prisma.
Must have:
  • TV Linear/Broadcasting
  • Darwin, MediaOcean, Prisma
  • Budgeting, Pacing
  • Detail-Oriented, Accurate
Good to have:
  • Nielsen & comScore
  • Analytical Environment
  • Customer Interaction
  • Cross-Functional Teams
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The Client Services Planner will be responsible for managing, executing all the orders in broadcasting platforms and transmitting to stations. This role requires a deep understanding of the advertising ecosystem, Linear TV, Broadcasting side, Streaming platforms, OTTs, CTV and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.

Job Description:

Key Responsibilities: 

  • Client Service Planning: 

  • The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules 

  • The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies 

  • Responsibilities include, but are not limited to: 

  • Accurately input and transmit sales orders to client television stations 

  • Process and maintain revisions to sales orders 

  • Inform agency media buyers of program changes and outstanding pre-empts 

  • Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status 

  • Process weekly Pre-Log/Post-Log requests from agencies 

  • Approve Agency Accepted manual Makegoods and transmit to the station 

  • Transmit Rep Pending Makegoods to Agency 

  • Pull posts and negotiate Under-Delivery (UD) weight 

  • Collaborate with stations to build and negotiate Makegoods offers 

  • Money tracking for Cash in Advance orders 

  • Analyze TV ratings data (Nielsen and comScore) 

  • Update Darwin to ensure programs are accurate 

 

 

Requirements: 

  • 4 years + experience in a TV Linear/Broadcasting  

  • Proficiency with major broadcasting platforms like DARWIN, MediaOcean, Prisma 

  • Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required 

  • Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion. 

  • Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management. 

  • Maintains a proactive approach to staying on top of everything within the process to support evolving client needs. 

  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required. 

  • Experience in an analytical, results-oriented environment with external customer interaction. 

 

Additional Information 

  • Works as a member of the team and cross-functional teams  

  • Ability to lead/own internal & vendor meetings and communication. 

  • Have an aptitude for basic mathematical concepts 

  • Possess excellent verbal and written communication skills 

  • Ability to prioritize tasks and meet all deadlines while producing quality. 

  • Ability to aggregate and communicate data to support recommendations 

  • Ability to follow through on assigned tasks with minimal supervision 

  • Passion and curiosity for media, brands & digital activation 

  • Flexible to work across different time zones/shifts (including night shift) 

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent
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About The Company

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.


 

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