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Agency Engagement - Manager - Paytm Ads

Uttar Pradesh, India (On-site)

Agency Engagement - Manager - Paytm Ads

11 Hours ago • 5 Years + • Business Development • Monetization

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Job Description

The Agency Engagement Manager at Paytm Ads will be responsible for strengthening partnerships with agencies in the west market. This involves building relationships with key stakeholders, improving collaboration, promoting Paytm Ads' product suite, and providing comprehensive training and education to agency teams. Key responsibilities include consulting agencies on leveraging Paytm Ads for client growth, collaborating across agency levels to accelerate platform adoption, executing Paytm's agency go-to-market strategy, and co-creating programs to enhance agency value propositions. The role also requires assessing the agency landscape, developing engagement plans, evangelizing new products, and collaborating with internal teams to coordinate agency business growth. The ideal candidate will serve as the internal voice of the agency customer, influencing product and marketing roadmaps.

Must have:

5+ years Marketing/Agency/Advertising/Sales experience
Strong digital advertising expertise
Excellent communication skills (written & oral)
Proven ability to build senior agency relationships
Experience in managing internal/external relationships
Results-oriented, driving transformational growth

Good to have:

Established agency & client network
Deep understanding of the agency ecosystem

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team:

Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

About the role:

This role is responsible for accelerating the depth of our partnership with agencies in the west market by building relationships with key agency stakeholders, transforming how we collaborate & integrate, evangelizing the Paytm Ads product suite, and educating & Engaging meaningfully with the agency teams. This position will focus specifically on developing and scaling relationships with the key agencies

Expectations/ Requirements

1. Consult with Agencies to help them leverage Paytm Ads to grow their clients’ businesses.

2. Work collaboratively with all levels across the agency community (from CXO to execution) to build mutually beneficial ways of partnering to accelerate client adoption of the platform and products

3. Advise and execute on Paytm’s agency go-to-market strategy with the objective of maximizing long-term revenue into our Marketing Solutions business

4. Co-create programs and initiatives that bolster an agency’s value proposition to improve client business outcomes

5. Assess and understand the agency landscape; develop strong relationships and be responsible for engagement planning in support of a growth agenda

6. Evangelize new products and technologies to agency stakeholders

7. Own and execute an agency training and education strategy

8. Collaborate with sales and appropriate cross functional partners, including marketing, to ensure a coordinated approach to growing agency business

9. Serve as internal voice of the agency customer to help formulate product and shape marketing roadmaps

Superpowers/ Skills that will help you succeed in this role

1. 5+ yrs. Marketing / Agency / Advertising /Sales experience

2. Experience managing internal and external relationships

3. Strong digital advertising experience expertise

4. Exhibits a high level of competency in oral and written communication skills

5. Demonstrated expertise in building relationships with senior agency decision-makers and working across teams within complex organizations to achieve objectives

6. An established network of agency and senior client relationships in the industry and deep understanding of the agency ecosystem

7. Proven track record of delivering results and generating transformational growth

Education:

Graduation is compulsory.

Why join us?

1. A collaborative output driven program that brings cohesiveness across businesses through technology

2. Improve the average revenue per use by increasing the cross-sell opportunities

Compensation:

If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

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