Content Strategist, APAC (Freelance)

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job

As a Content Strategist for Create, CNN International Commercial's in-house brand studio, you will be responsible for the development of concepts and creative approaches for branded content campaigns for CNN’s advertising partners.

As part of the APAC Content Strategy team, you will generate proposals at a high creative standard, in alignment of client KPIs with CNN brand integrity, and build on audience insights to enhance user engagement. You will work alongside a multidisciplinary team of of storytellers and content creators including Producers, Writers, Designers and Project Managers.

The Daily

Concept Development

• Developing proposal decks and write-ups for creative campaigns

• Writing concepts in line with client and sales KPIs for branded campaigns

• Researching stories and talent

• Mapping out content rollout

Strategy

• Working with audience data and consumer insights, incorporating this into campaign ideas

• Assessing suitable formats and amplification platforms

• Conducting competitor analysis, monitoring industry trends (especially in branded media publisher space)

Communication

• Attending internal Sales kick-off meetings, acting as a point of contact for concept development queries

• Representing Create and CNNIC in a professional manner at prospective client meetings

• Supporting in the presentation of campaign concept to Sales teams and clients

Analytics & Insights

• Assessing campaign reports and audience data and insights to inform creative concepts

• Sourcing sector specific reports and documenting these for the wider team

Areas of Accountability

You will write and edit film, digital and social concept proposals, specifically working to:

• Evaluate briefs and ideate campaigns to meet KPIs

• Integrate content strategy into ideas

• Analyse and integrate audience insights

• Present ideas to internal stakeholders and external clients

The Essentials

• Previous experience of conceptualising film, digital and social campaigns for international markets

• Robust research and writing skills

• Familiarity in working to guidelines and high editorial standards

• Proven ability in communicating concepts to internal and external stakeholders

• Knowledge of producing native advertising or sponsored editorial content

• Understanding of content channels and effective distribution systems (e.g. social platforms, SEO, advertising formats)

• Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack

• Previous experience in an international media publisher and/or international companies with APAC clients

This opportunity is for a freelance position. As a valued freelancer, you will collaborate with our dynamic team on a project-by-project basis. While this role does not include traditional employee benefits, it offers flexibility and the chance to contribute to exciting, innovative projects. All terms of engagement, including payment and scope of work, will be clearly outlined in a freelancer agreement.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at   along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.