Social Media Marketing Manager

Location: Gurgaon (Udyog Vihar Phase V)

Department: Marketing

Job Summary:

We are seeking a creative and motivated Social Media Manager to oversee our company’s social media channels, craft engaging content, and drive the brand’s online presence. This role requires strategic thinking, content creation, and a passion for social media trends.

Key Responsibilities:

• Develop and execute social media strategies aligned with business objectives.
• Manage and grow social media accounts, including Facebook, LinkedIn, Instagram, etc.
• Create, curate, and schedule high-quality content (images, videos, and written posts) that engages our target audience.
• Monitor and analyze key performance indicators (KPIs) and social media metrics (engagement, growth, click-through rates) to continuously improve campaign performance.
• Collaborate with internal teams (marketing, creative, product) to ensure cohesive brand messaging.
• Stay up-to-date with the latest social media trends, algorithms, and platform updates.
• Manage paid social media advertising campaigns to drive brand awareness and lead generation.
• Respond to customer inquiries and comments on social media channels in a timely and professional manner.
• Organize social media contests, events, and promotions to drive engagement and reach.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience managing social media platforms in a professional setting.
• Strong understanding of social media analytics and reporting tools (e.g., Google Analytics, Hootsuite, Sprout Social).
• Excellent content creation skills, including writing and visual design.
• Familiarity with paid social media strategies and tools (Facebook Ads Manager, LinkedIn Ads).
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent communication skills and creativity in developing campaigns.

Preferred Skills:

• Experience in B2B or consulting industry marketing.
• Basic graphic design skills or familiarity with tools like Canva, Photoshop.
• Understanding of SEO and content optimization.