Creative Strategist
Job Summary
Job Description
The Creative Strategist at Ziff Davis Shopping will be responsible for setting the design direction for pre-sale and post-sale pitches and campaigns. This role involves developing and executing innovative branded content across multiple platforms, focusing on user experience. The ideal candidate will be a collaborative senior graphic designer comfortable working independently, managing projects and timelines, and providing creative solutions. They will analyze performance, gather data for reports, create campaign collateral, brainstorm revenue-driving ideas, and manage the editorial slide library. Experience with Ceros and Adobe Creative Suite is essential. This role supports the branded content team and contributes to the overall look and feel of RetailMeNot's organic editorial content.
Must have:
- 5+ years graphic design experience
- 5+ years content marketing experience
- Proficiency in Ceros, Adobe Suite
- Strong design principles understanding
- Project management & multitasking skills
Good to have:
- Canva & Figma experience
- Affiliate industry knowledge
- Interactive experience creation
Perks:
- Company-sponsored insurance
- Flexible PTO
- Charitable giving programs
- Parental leave
- 401K match
- ESPP
- Wellness programs
- Hybrid work arrangements
6 skills required
Job Details
Description
Creative Strategist
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brand in the UK (Voucher Codes). We are currently looking for a Creative Strategist to add to our dynamic team.
Ziff Davis Shopping is looking for a Creative Strategist to join our content marketing team. The ideal candidate is a collaborative senior graphic designer with user experience chops and is comfortable working with autonomy under strict deadlines. This role will mainly support our branded content team pre- and post-sale, but will also have a hand at shaping the look-and-feel of RetailMeNot’s organic editorial, blog and social collateral promoting the blog/articles, and internal and external presentations.
You will collaborate with the branded content lead and other channel stakeholders on crafting various types of creative for campaigns. You’ll be responsible for generating mockups and pitch decks for RFPs and ultimately executing on your vision when sold. You will also develop and execute sellable branded content solutions for proactive placements where design plays a big factor. You will manage and do the design work of custom experiences, like our Save the Date Calendar and Seasonal Style Guides, while acting as a brand champion for RetailMeNot and our partners.
Prior branded content and integrated marketing experience is a must. Experience creating interactive experiences in Ceros is also a major plus, as is a willingness to craft quick, quality designs in Canva. If you have deep knowledge of the competitive landscape, category disruptors, and the affiliate industry, even better!
As the Creative Strategist, you will report to the VP of Content of Ziff Davis Shopping with a dotted line to the Senior Director of Branded Content.
Key Responsibilities:
- Set the design direction for pre-sale and post-sale pitches and campaigns.
- Develop and execute innovative branded content placements and digital experiences across multiple platforms (such as Wordpress and Ceros) with a focus on user experience and engagement.
- Accept feedback from stakeholders while providing creative solutions and changes to improve upon designs.
- Manage creative roadmap and timelines for various projects and campaign deliverables, while applying feedback from stakeholders that ensures campaign goals and KPIs are met.
- Analyze performance end-to-end of executed creative experiences, while working closely with key stakeholders on gathering data for internal and external reports.
- Create campaign collateral (such as mockups, pitch decks, and frameworks) that guide creative execution.
- Facilitate creative brainstorms to stimulate revenue-driving ideas and initiatives.
- Own editorial slide library and creative suite aligned to brand guidelines.
- Manage QA of experiences, and troubleshoot and solve problems as needed.
Requirements:
- 5+ years of relevant graphic design experience in digital
- 5+ years of experience in content marketing or branded content at a publisher or agency
- A BA in graphic design
- Process-driven with a passion for finding new ways to innovate and streamline
- A natural project manager and multitasker
- Platform proficiency in Ceros, Adobe Creative Suite, Wordpress, Canva, and Figma
- Strong understanding of design principles, typography, and color theory
- Problem-solving skills and ability to navigate strict deadlines
- Demonstrated curiosity of digital and mobile shopping experiences
We Offer Great Benefits:
- Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs that include Paid Time off to volunteer and donation match
- Family Planning Programs like MAVEN Fertility Concierge
- Pregnancy and Paid Parental Leave (up to 16 weeks)
- 401K savings plan with employer match
- Employee stock purchase program (ESPP)
- Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!
U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.
Ziff Davis Shopping is a business unit within TSE. A division of Ziff Davis, Inc.
#shoppingshared
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