Lead Marketing Manager
Job Summary
Job Description
BeReal seeks an experienced Lead Marketing Manager to oversee influencer strategy and broader marketing efforts. This role involves leading a small team, managing key influencer relationships, and aligning marketing initiatives across channels to drive growth and brand visibility. Responsibilities include sourcing and managing influencers, overseeing influencer content creation, developing influencer incentives, ensuring consistent branding, leading community engagement, driving organic growth, designing marketing strategies for user growth (online and offline), collaborating with PR agencies, and partnering with the User Acquisition team. The ideal candidate will have a proven track record in marketing and a deep understanding of social media.
Must have:
- Lead a small team
- Manage key influencer relationships
- Align marketing initiatives across channels
- Develop and manage influencer incentives
- Drive organic growth and viral content
- Collaborate with PR agencies
Job Details
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 30+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.
Role
BeReal is looking for an experienced Lead Marketing Manager to own both influencer strategy and broader marketing efforts. You’ll lead a small team, manage key influencer relationships, and ensure our marketing initiatives are aligned across channels to support growth and brand visibility.
Influencer Strategy
- Sourcing & Management: Identify and engage key influencers, fostering strong, long-term partnerships.
- Content Creation: Oversee influencer-led content that aligns with BeReal’s authentic voice.
- Incentives: Develop and manage influencer incentives to drive successful campaigns.
Marketing Strategy
- Brand & Community: Ensure consistent and authentic branding across all channels, and lead community engagement initiatives.
- Organic Growth: Drive strategies to boost organic growth and viral content.
- Marketing Strategy : Design marketing strategy to build user growth, by leveraging both offline and online efforts. Innovate by constantly trying to find new marketing channels
- PR & Communications: Collaborate with PR agencies to enhance BeReal’s public presence and brand awareness.
- Collaboration: Partner with the User Acquisition team to align strategies and maximize the effectiveness of all marketing efforts.
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About The Company
Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.
The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.
Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join.
Entertain the world with us
voodoo.io/careers/jobs
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