Media Buyer

2 Months ago • 2 Years + • Sound Design

About the job

Job Description

We're seeking a skilled Media Buyer to execute digital media campaigns, optimize performance, and manage budgets. Experience with major social platforms (Meta, TikTok, Google/YouTube), strong analytical skills, and a passion for music are essential.
Must have:
  • Social Media Buying
  • Campaign Optimization
  • Data Analysis Skills
  • Ecommerce Experience
Good to have:
  • Programmatic Buying
  • Google Shopping
  • Facebook Catalog
  • Shopify Experience
Perks:
  • Student Loan
  • Parental Leave
Not hearing back from companies?
Unlock the secrets to a successful job application and accelerate your journey to your next opportunity.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How you’ll CREATE

  • Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
  • Liaise with label planning teams to develop media strategies and campaigns
  • Execute, manage, and optimize digital media campaigns to maximize conversion value
  • Develop and manage paid eCommerce/D2C campaigns across social, search, native, programmatic and direct programs
  • Create custom audiences, book and optimize campaigns in Facebook/Meta, TikTok, Snapchat, Google Ad-words, and other DSPs
  • Possess strong technical understanding of programmatic audience buying
  • Understand pixel implementation on websites for data collection and conversion tracking
  • Identify target audiences and analyze their characteristics, behaviors, and media habits
  • Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
  • Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
  • Research and record trends, innovations, and changes that affect eCommerce media buying
  • Aid in educating the digital & marketing teams on best-practices and data driven techniques
  • Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
  • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
  • Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions

Bring your VIBE

  • 2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)
  • Strong written and verbal communication skills
  • Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
  • Experience with major ad exchanges and ad server technology.
  • Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, Google Merchant Center, and Shopify
  • Experience driving eCommerce revenue growth and online lead generation with paid media
  • You build great relationships with clients, vendors, and reps
  • Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
  • Familiarity/experience with DoubleClick, Google Analytics/GA4, DOMO, Linkfire
  • Passionate music fan
  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$46,872- $109,590

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

View Full Job Description
$46.9K - $109.6K/yr (Outscal est.)
$78.2K/yr avg.
Santa Monica, California, United States

Add your resume

80%

Upload your resume, increase your shortlisting chances by 80%

About The Company

Miami Beach, Florida, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

New York, New York, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

Santa Monica, California, United States (On-Site)

Santa Monica, California, United States (On-Site)

Santa Monica, California, United States (On-Site)

Santa Monica, California, United States (On-Site)

Santa Monica, California, United States (On-Site)

Santa Monica, California, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Universal Music

Similar Jobs

PublicisGroupe - Jr. Media Buyer

PublicisGroupe, (On-Site)

growe - Senior PPC Media Buyer

growe, Poland (On-Site)

growe - Facebook Media Buyer

growe, (Remote)

Pattern® - Senior Media Buyer

Pattern®, United States (Hybrid)

Schbang - Media Buyer

Schbang, India (On-Site)

Schbang - Senior Media Buyer

Schbang, India (On-Site)

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Outscal - Mentor - C++ & DSA

Outscal, (Remote)

The Pokemon Company International - Accounting Associate

The Pokemon Company International, United States (Hybrid)

Blizzard Entertainment - Senior Manager, Mobile Performance Marketing | Irvine, CA

Blizzard Entertainment, United States (Hybrid)

Scientific Games  - Machine Operator

Scientific Games , United States (On-Site)

Scientific Games  - Manager, Software Quality Assurance Engineering

Scientific Games , India (On-Site)

Patreon - Staff Data Engineer, Analytics

Patreon, United States (Hybrid)

Patreon - Staff Data Engineer, Analytics

Patreon, United States (Hybrid)

Xsolla - Junior Data Scientist

Xsolla, Portugal (Hybrid)

Xsolla - Junior Data Scientist

Xsolla, Belarus (Hybrid)

Xsolla - Junior Data Scientist

Xsolla, Georgia (Hybrid)

Get notifed when new similar jobs are uploaded

Jobs in Santa Monica, California, United States

DigitalFish - Senior Computer Vision Engineer, Imaging & Simulation

DigitalFish, United States (On-Site)

The Pokemon Company International - Accounting Associate

The Pokemon Company International, United States (Hybrid)

Blizzard Entertainment - Senior Manager, Mobile Growth Strategy | Irvine, CA

Blizzard Entertainment, United States (Hybrid)

Blizzard Entertainment - Senior Manager, Mobile Performance Marketing | Irvine, CA

Blizzard Entertainment, United States (Hybrid)

Aristocrat Gaming - Field Service Technician

Aristocrat Gaming, United States (Hybrid)

DraftKings - Manager, Lottery Fulfillment

DraftKings, United States (On-Site)

wmeimg - Art Director – FIFA World Cup 26™

wmeimg, United States (Hybrid)

Trek - Production Tech

Trek, United States (On-Site)

Scientific Games  - Machine Operator

Scientific Games , United States (On-Site)

Get notifed when new similar jobs are uploaded