Segmentation Producer

We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 80+ rockstar professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles!

Our flagship game, Cryptogram: Word Brain Puzzle, consistently ranks in the top word puzzle games in the US:

🏆#1 in the Cryptogram niche by downloads

🎮 Top 20 Free-to-Play Games in the US

🧩 Top 6 Puzzle Games in the US for the last 6 months

✏️ #2-3 in Word Games

We are looking for a skilled Segmentation Producer to lead the development and implementation of a personalization strategy, acting as the business owner of this direction to enhance player engagement and align with our business goals.

You will collaborate with cross-functional teams to integrate real-time personalization features, analyze data, and continuously optimize the player experience.

Responsibilities:

• Develop a clear personalization strategy that aligns with game design and business goals, setting clear KPIs for success.

• Oversee data and player feedback collection, analyzing it to generate actionable insights.

• Work with development teams to integrate real-time personalization features without affecting game performance.

• Adjust gameplay, difficulty, content, and rewards to match individual player profiles, boosting engagement and retention.

• Coordinate with product, marketing, and support teams to ensure everyone is aligned with personalization goals.

• Continuously test personalization features using methods like A/B testing to maintain high quality and user satisfaction.

Requirements:

• Educational Background: Bachelor’s or Master’s in Data Science, Computer Science, Analytics, Game Design, or a related field.

• Analytical Experience: 3+ years in data analytics or a similar role, ideally within gaming or digital products.

• Technical Proficiency: Strong skills in SQL, Python/R, statistical analysis, and familiarity with machine learning methods.

• A/B Testing & Experimentation: Proven track record in designing, running, and interpreting experiments to optimize user engagement and LTV.

• Game Design & Monetization Understanding: Solid grasp of core gameplay loops, Live Ops strategies, and monetization frameworks.

• Segment Management: Experience building, maintaining, and refining user segments to drive personalization and revenue growth.

• Cross-Functional Collaboration: Ability to work with Product, Game Design, Marketing, and Data Science teams to align on goals and deliver actionable insights.

• Compliance Awareness: Knowledge of data privacy regulations (GDPR, CCPA) and best practices in handling user data.

Will be a plus:

• English B2.

• Advanced Machine Learning: Expertise in more sophisticated modeling (predictive analytics, deep learning) to enhance segmentation and personalization.

• Ad Monetization Experience: Familiarity with ad networks, mediation platforms, and optimizing ad placements for revenue growth.

• Proven experience in a role as a Game Producer or Product Manager, including taking responsibility for the development and integration of new game features as a feature owner.

Personal competencies:

• Ownership & Accountability: Takes full responsibility for projects, driving them from concept to completion.

• Analytical Rigor: Maintains a strong data-driven approach, ensuring insights are well-founded and actionable.

• Collaboration & Communication: Works effectively across teams, translating complex analytics into clear, actionable recommendations.

• Strategic Mindset: Balances short-term needs with long-term goals to maximize impact.

• Adaptability & Resilience: Thrives in fast-paced, changing environments, quickly adjusting priorities as needed.

• Results-Driven: Focuses on measurable outcomes, striving to exceed KPIs and deliver business value.

What are the conditions and bonuses?

• 🌴 18 business days of compensated day-offs

• 8 paid Personal Days a year + 1 day is added every year

• 👉 Flexible Public Holidays policy

• 🎓 Individual budget for training and growth

• ❤️‍🩹 100% Sick Leave compensation

• 💻 Payment for wear and tear on equipment while using a personal computer

• 🌐 Remote work