Senior Performance Specialist - Social

Job Description:

Key responsibilities:

• Provides day to day implementation, optimisation and upload of client campaigns through direct input within Meta, TikTok, LinkedIn, Pinterest and X.
• Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas
• Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
• Provides accurate client communication that details performance and return on investment via campaign reporting and analysis
• Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives
• Ensures best practice and innovation in all Paid Social activities
• Advise and share information on Dentsu Performance digital Capabilities, communications, and services with the wider organisation (media brands).
• Research solutions and make recommendations to all relevant teams regarding digital innovation
• Ensures best practice, consistency and innovation in all Performance activities
• Ensures the Performance offerings are aligned with clients' objectives and organisation
• Ensures knowledge-sharing across teams and engages in cross-channel strategic planning​
• Plans accounts and growth opportunities, working closely with the Media Brands
• Liaises with channel leaders to standardise work output across the Performance disciplines
• Daily updates of Budget Trackers

Client Service

• Day to Day management, relationship and financial health of the account needs to be managed.

• Managing media brand expectations.
• Day to day administration – meeting minutes, agendas and timing plans.
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Attending status /other meetings with media brands.
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
• Attend key client meetings
• Uphold a positive working culture.
• Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.

Commercial and service ownership

• Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery

• Manage overspend and underspend – Track monthly across all clients
• Budget trackers to be updated on a daily basis

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