Job Description
- 2+ years experience in social media
- Strong analytical skills
- Proficiency in social media tools
- Strong communication skills
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
Strategy Development
Create and Execute Social Media Strategy with the media department : Develop a comprehensive social media strategy aligned with overall marketing goals.
Content promotion Planning: translate the content plan into a paid media plan- decide how the promotion budget should be divided , what content should be promoted and measure KPI’s for successes
Audience Analysis: Analyze audience demographics and preferences to tailor content effectively.
Analytics and Reporting: Monitor social media performance metrics and provide regular reports on key insights and ROI.
A/B Testing: Conduct experiments to optimize content and strategies based on performance data.
Social Content optimizing with BA team – what type of content is performing better ? help guide the content team with numeric analysis to improve our performance.
Collaboration
Cross-Departmental pivot: Collaborate with marketing and product teams to align campaigns and messaging.
Trend Monitoring-
Stay Updated on Trends: Keep abreast of social media trends, tools, and best practices to maintain a competitive edge.
Team Leadership
Mentorship and Training: Lead and mentor junior social media staff, providing guidance on best practices and career development.
Budget Management: Oversee social media budget, ensuring efficient allocation of resources.
Paid Advertising
Ad Campaign Management: Plan and execute paid social media advertising campaigns to increase reach and engagement.
Target Audience Strategy: Define target audiences and optimize ad spend for maximum impact.
Requirements:
Experience: 2+ years in social media management or digital marketing, preferably in a senior role.
Skills: Strong analytical, creative, and communication skills; proficiency in social media management tools and analytics platforms.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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