Vehicle Electrification Marketing Manager - Automotive

NXP is the market leader in processing, networking and power management solutions for the automotive market and seeks to aggressively accelerate the market. By anticipating market needs and comprehensively responding to them, NXP is extending its value proposition toward system solution.

The automotive market is in an acceleration phase, with massive parallel innovation occurring across all domains with the adoption of the most advanced technologies.

This unique moment in time represents both an unprecedented opportunity for our customers and an extraordinary demand on their resources and capabilities. The three domains of the highest complexity for the market are Software, Functional Safety, and Security. In order to accelerate the migration to the Software-Defined Vehicle (SDV) and enable early engagement with the automotive OEMs, our strategic objective is to develop system expertise on

Electrification

Role and Responsibilities

The Automotive System Marketing Manager plays a leading role in the Automotive System Engineering and Marketing (ASEM) team, working closely with engineering leads, product managers and global sales teams to help create most successful system marketing strategies to win at Automotive customers (OEM and Tier1) on targeted Electrification Systems.

This role has a primary objective to define and execute a winning strategy in Automotive Electrification and successfully engage with the OEMS, Tier-1s and other customers with grow NXPs leadership positions with the System Marketing Electrification Team.

The system marketing manager is interfacing directly with the OEM and the global ecosystem to position NXP portfolio in a system context.

The objective is to build expertise at system level within NXP and to engage with the OEM advanced engineering team to offer support on sub-systems where NXP is building expertise. Such sub-systems are leveraging NXP expertise and portfolio in processing, networking, power distribution, security and safety.

Job Summary

• Develop a system market understanding, ecosystem dynamics, competition benchmarking and propose unique system value proposition.
• Position NXP as the trusted partner for automotive HW and SW solutions for Electrification
• Define and position the future, differentiated system roadmap with System-level value proposition at the different regional OEMs
• Identify system reference platforms and proof of concepts including business case required to address a customer opportunity.
• Create aligned system roadmap maximizing value add of NXP products.
• Influence PL roadmaps and propose new NPIs derived from system requirements
• Drive x-Org collaboration and coordinate with system engineering teams solution specs for successful go-to-market.
• Generate incremental revenue and drive Design-Wins with system approach. Quantify and keep track of System business KPIs
• Nurture dedicated OEM customer relations at system level for Automotive Electrification Systems and influence their choices.
• Create collateral to communicate and train global Regional Marketing teams on our Electrification strategy and Go-To-Market plans
• Collaborate with Sales, Automotive Product Lines, CTO and technical experts to define and implement an overall solution positioning
• Develop and propose ecosystem partners to enhance and support our automotive strategy including strategic partners
• Support Marcom activities to propagate Electrification message via our NXP marcom teams

Core Competencies

• Experience with engineering vehicle electrification system, including MCU/MPU products and software, such as Battery management system, Traction Inverter and On Board Charger.
• Customer focused mind-set. Understanding market needs and translate into solutions
• Experience interfacing with system engineering teams, field sales and global organizations
• Ability to think and plan globally, and execute locally within key regions, understanding critical marketing, product, and segment details
• Strong business and technical acumen, customer focus/ external orientation
• Excellent communication and influencing skills - internally and with external parties (customers, partners,…).
• Strong desire to keep learning, natural curiosity with broad interest and knowledge in the business
• Creative, outside the box thinker / visionary willing to develop new paths and improve established ways of working
• Organized – Able to prioritize and focus. Capable to manage multiple tasks, and anticipate and plan around obstacles

NXP Introduction:

NXP Semiconductors N.V. (NASDAQ: NXPI) enables a smarter, safer and more sustainable world through innovation. As the world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets.

For more information, please visit our website https://www.nxp.com

Career Development Opportunities

Bright Minds. Bright Futures.

We believe that a key component to growing our business is to develop our people. To enable you to grow your career at NXP, we offer online and offline learning opportunities to help you develop some of your core and professional skills.

Visit our careers website for more job information.

Commitment At NXP.

We recognize NXP is a powerful change agent as we continue to deliver innovative solutions that advance a more sustainable future. We remain steadfast in our commitment to sustainability and making measurable year-on-year progress. Also, we aim to create an inclusive work environment and we will not tolerate racism, discrimination or harassment of any kind. We have programs in place focused on diversity, inclusion and equality. Diversity, Equality and Inclusion | NXP Semiconductors

More information about NXP in the Netherlands...