Adobe Analytics Specialist

1 Day ago • 6 Years +

Job Summary

Job Description

The Adobe Analytics Specialist role at Synechron involves implementing and maintaining Adobe Analytics to track web performance, user behavior, and marketing effectiveness. Responsibilities include utilizing Adobe Launch for tag management, collaborating with teams to define KPIs, creating dashboards, and providing insights for digital marketing strategies. The candidate will analyze data, optimize testing strategies with Adobe Target and stay updated with industry trends. This role requires the implementation and optimization of Adobe Analytics configurations, conducting meetings with cross-functional teams, preparing dashboards, analyzing data, and participation in regular training sessions.
Must have:
  • Experience with Adobe Analytics
  • Strong knowledge of Adobe Launch
Good to have:
  • Awareness of WebSDK
  • Experience with Adobe Target

Job Details

Job Summary Synechron is seeking a highly skilled Adobe Analytics Specialist to join our team. This role is essential for optimizing our web analytics framework and enhancing data-driven decision-making across the organization. The successful candidate will have extensive experience with Adobe Analytics and Adobe Launch, and will contribute significantly to our digital marketing analytics efforts, driving business objectives through actionable insights. Software Requirements
  • Required:
    • Proven experience with Adobe Analytics
    • Strong knowledge of Adobe Launch for tag management
  • Preferred:
    • Awareness of WebSDK and its application in web analytics
    • Experience with Adobe Target for A/B testing and personalization initiatives
Overall Responsibilities
  • Implement and maintain Adobe Analytics to track and analyze web performance, user behavior, and marketing effectiveness.
  • Utilize Adobe Launch for tag management to ensure accurate data collection and reporting.
  • Collaborate with cross-functional teams to define key performance indicators (KPIs) and create comprehensive reporting dashboards.
  • Monitor and analyze web traffic patterns and user engagement metrics to provide actionable insights.
  • Work with stakeholders to develop and optimize testing and personalization strategies using Adobe Target.
  • Stay updated on industry trends and best practices in digital analytics and web optimization.
Technical Skills (By Category)
  • Programming Languages:
    • Preferred: Familiarity with JavaScript for tag management customization
  • Frameworks and Libraries:
    • Preferred: WebSDK for web analytics enhancements
  • Development Tools and Methodologies:
    • Required: Adobe Analytics, Adobe Launch
    • Preferred: Adobe Target
  • Security Protocols:
    • Preferred: Understanding of data privacy and security in web analytics
Experience Requirements
  • Proven 6+ years experience in digital marketing analytics, specifically with Adobe Analytics.
  • Experience with tag management and web analytics frameworks.
  • Industry experience in digital marketing or analytics is preferred.
Day-to-Day Activities
  • Regularly implement and optimize Adobe Analytics configurations.
  • Conduct meetings with cross-functional teams to align on KPIs and reporting needs.
  • Prepare and deliver comprehensive reporting dashboards.
  • Analyze data to provide insights and recommendations for digital marketing strategies.
  • Participate in regular updates and training sessions to stay current with industry trends.
Qualifications
  • Required: Bachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field.
  • Preferred: Certifications in Adobe Analytics or related digital marketing tools.
  • Commitment to continuous professional development and staying current with industry trends.
Professional Competencies
  • Strong critical thinking and problem-solving capabilities.
  • Excellent communication and stakeholder management skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Adaptability and a continuous learning orientation.
  • Innovative mindset and ability to manage time and priorities effectively.
S​YNECHRON’S DIVERSITY & INCLUSION STATEMENT
  Diversity & Inclusion are fundamental to our culture, and Synechron is proud to be an equal opportunity workplace and is an affirmative action employer. Our Diversity, Equity, and Inclusion (DEI) initiative ‘Same Difference’ is committed to fostering an inclusive culture – promoting equality, diversity and an environment that is respectful to all. We strongly believe that a diverse workforce helps build stronger, successful businesses as a global company. We encourage applicants from across diverse backgrounds, race, ethnicities, religion, age, marital status, gender, sexual orientations, or disabilities to apply. We empower our global workforce by offering flexible workplace arrangements, mentoring, internal mobility, learning and development programs, and more.


All employment decisions at Synechron are based on business needs, job requirements and individual qualifications, without regard to the applicant’s gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.

Candidate Application Notice

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About The Company

At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron’s progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Artificial Intelligence and Blockchain to Data Science models, Digital Underwriting, mobile-first applications and more. Over the last 20+ years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 14,500+, and has 43 offices in 18 countries within key global markets. For more information on the company, please visit our website: www.synechron.com.

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